General Motors unveils its first all-electric Hummer—The GMC Hummer EV

The new electric Hummer from General Motors will live up to the reputation of its predecessors for being capable and over the top but in different ways than the gas-guzzling vehicles that previously bore the name.

The 2022 GMC Hummer EV, which the automaker unveiled Tuesday night, is big, bold and flamboyant – all things someone would expect from a military-inspired vehicle – but it also includes new technologies and exotic performance to support GM’s claim of it being “the world’s first supertruck.”

“This is all about people who just love the best in automotive innovation, performance, capability and technology,” GMC Vice President Duncan Aldred told CNBC. “These are the people who you may have seen buy the exotic sports car type brands. This will be the must-have item.”

GM says the vehicle will offer the performance of an exotic sports car, including zero to 60 mph in 3 seconds, as well as off-road capability “that’s second to none.” Plus, it will have fast charging of up to 100 miles of range in 10 minutes as well as a host of new technologies such as GM’s next-generation driver-assist system that allows hands-free driving on highways.

Pricing

The technologies and performance will come at a cost though. Initial availability of the Hummer EV pickup next fall will start at $112,595, including destination charges, for a launch version called the “Edition 1.” A $99,995 version will be available a year later, followed by $89,995 and $79,995 models in the springs of 2023 and 2024, respectively.

The years-long production cadence and premium pricing should assist in the vehicle’s expected profitability – a goal of GM’s as it pivots to electric vehicles, which have historically been unprofitable for automakers. The timeframe also should allow for the company to ramp-up production of a joint venture with LG Chem for battery cell production at a plant currently being constructed in Lordstown, Ohio.

But the timeframe could allow several competitors to enter the market with new, less expensive electric pickup trucks as well. The Hummer SUT will be among an initial group of electric pickups to come to market in what’s expected to be the industry’s newest, yet unproven, hotly contested segment.

The vehicle is expected to compete against a host of electric pickups expected from Tesla, Ford Motor and several start-up companies such as Rivian. Tesla’s Cybertruck and Rivian’s R1T are both expected to have starting prices well below the Hummer EV beginning next year.

To assist with simplifying the manufacturing launch of the Hummer EV, all initial models, or “Edition 1” versions, will be identically appointed and fully equipped, according to GM. Each features a white exterior and a unique “Lunar Horizon” interior, with special “Edition 1” interior badging.

The vehicle will be produced at a factory in Detroit that the automaker recently renamed “Factory Zero,” a nod to the company’s pivot toward zero-emission vehicles. It’s in the process of overhauling the facility with $2.2 billion in new investments.

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[tommorris]

Sir your car total comes to $112, 000. That’ll just be 84 monthly payments of $1500. The warranty will last you 36 months. Good luck

[danielmakhubela]

Thank u Tesla for changing the industry

[Megasunami]

lol. Cybertruck's highest version, with over 500 miles range is $69000. This idiocy is $112, 000. There's an idiot below who thinks hummer is more exclusive than Tesla.

[mikegallo]

Looks nice but price and range is going to be an issue, especially if cybertruck is better in both categories.

[ari_is_faded]

112 thousand when the cyber truck costs half that LMFAO!

[hokuinsai]

Hummer EV Edition 1 Starting at: $112, 595.00!
What a steal!

[amznprime]

I'd rather use the money to make a house down payment.

[Symmetry]

The future is bright. The next generation of vehicles is going to be amazing

[jediknight]

I have been waiting my entire life to own a vehicle that moves "almost horizontally" 🤣

[BrandonClark-StocksPassports]

Hummer EV is for rich people.
The cyber truck is for the middle class.

The prices reflect that.

[joscaca]

I first I thought I saw $12, 995 and I was like ouhhh - watch out Tesla. Then I rewound and looked again.

$112k.

Who TF is going to buy it?

[JinNani]

They had me going...until they showed that price. Not paying a mortgage for that thing!

[lero]

Brutal design and beautiful salon, the characteristics are amazing, this is the best thing in 40 years

[BrandonClark-StocksPassports]

Hummer is more exclusive than the Tesla.

[cinemaheist]

It looked cool until you realize the cyber truck is almost half the price and almost double the range... oh and FSD...

[logen]

Wow and at that price point its so accessable and affordable! Only 112k!

[overcees]

Where are the Hunter email stories. The new ones that come out?

[papishampoo]

Looks a little like the Nikola Badger 🤔

[Countcho]

How come a startup (tesla) could produce somewhat affordable electric vehicles right away, but GM cant?

[dontaejarell]

question to gm when is the gas or diesel version coming to the market for 2021 and up