5 Step Formula in Copywriting (It's All Psychology)

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Copywriting is one of the MOST important skills you need to succeed in this day and age of digital marketing.

Great copywriting is what separates most of the successful businesses from the ones constantly failing.

Because they don’t understand buyer’s psychology and their offers don’t convert.

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“Lead Fighter” — That’s the title Anik Singal gives himself as a high-energy, trailblazing Entrepreneur.

Anik got his start in the online scene back in 2003 from his college dorm room.

Ever since then he’s gone on to build 6 successful companies, launched 22 top brands, generated over $250 Million in sales, and taught over 250,000 students worldwide - how to start, grow, and scale a successful online business.

As the founder of Lurn, Inc.,

Anik Singal’s passion is in creating dynamic online classroom environments that teach people how to enhance their business, financial, and personal lives.

Anik Singal has become a go-to authority in the areas of...

✅Digital Publishing.
✅Event-Based Marketing.
✅Product Launches.
✅Email Marketing.

Anik has been voted one of the Top 3 Young Entrepreneurs by BusinessWeek Magazine. In addition, his company earned the prestigious Inc. 500 Fastest Growing Companies in America two years in a row.

All of Anik’s experiences have made him the person he is today…

From struggling for 18 months when he first started, then successfully building his business to over $10 Million a year.

Then losing it all and falling to $1.7 Million in debt and almost declaring bankruptcy.

Bouncing back and generating over $10 million in 16 months, paying back all of his debt and he hasn’t looked back since.

He’s worked with and has been endorsed by some of the most influential Entrepreneurs of our time...

Including Robert Kiyosaki, Les Brown, Daymond John, Bob Proctor, Grant Cardone, and many more.

Anik is a dreamer. A thinker. A fighter. Most importantly, Anik is a teacher.

His immediate goal is empowering 1 Million Entrepreneurs to live the life of their dreams by the end of 2019.

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(This video is about the 5 Step Formula in Copywriting)

[IknowIamafool]

1. Introduction: What's in it for me
2. Story: Connection
(Batman Vs Robbins)
3. Content: Credibility
[ Aha moments equate directly to sale. Give Aha moment (Focus on Whats but not the how. )
Linear thinking. Give steps. ]
4.Transition: Answer the why
5. Pitch: Confirm the sale.

Thanks Anik

[santicris]

Hi Anik Singal :Your school for entrepreneurship and transformation is a must who everybody should be inside learning from your amazing content .

[deborahwright]

This has been eye opening for not only copywriting but also for the sales process. Thank you

[pocketchange]

i'm enjoying all the information at lurn!

[carld]

What a great content. Just what I need.

[Magicguy]

Thank you, Anik. This information is hugely valuable. I have spent the last about 2 hours watching the video and making notes. You have not only shared the what but the how to as well. This teaching is priceless.

[NgiamTeeEe]

That is some awesome info right there Anik! I reread The Circle Of Profits multiple times, it might be the greatest book I've ever read! It would be great if you can do a video of you recommending which books do you think the best helping you in sales, marketing, and persuasion to help you with where are you today!

[brotherschannel]

beautiful, thanks anik for valuable content.

[kiransoni]

Thanks you so much ❤️ anik I am going to implement this method right now to sell my social media advertising service

[denisezubia]

I had that ahah momment with you Anik ur awesome

[MOON-zoik]

Story telling is not to build yourself up but to connect.

[faliq]

You got me connected and can relate with you. Got me to trust u. told me things that i have never thought of it that way. understood your offer and confirmed the my purchase:)

[IknowIamafool]

Anik, you told to focus on 'what' and not the 'how' in step 3: Content

Can we focus on 'how' inside the product which we are selling?

Thanks. I learnt a lot through this video.

[pephuong]

Hi Anik, why don't you have Copywriting Academy anymore? I really want to study it.

[denisezubia]

The purpose of story is to convince your audience then correct?