EXPERIENCE LUXURY LIKE NEVER BEFORE! Ralph Lauren Flagship Store Walkthrough (London, UK)

Welcome to my tour of the Ralph Lauren flagship in London, England!

I know what you’re thinking: “The London Ralph Lauren shop isn't a dead mall?!” And you’re right, it’s not. I get into exactly what it’s doing on this channel in the video.

The short answer is that it’s an incredibly immersive retail environment and, after the hellish 2020 that brick and mortar retail faced, I think it’s worth celebrating thriving malls and stores like this one in addition to dying retail.

Interestingly, Ralph Lauren created the “RL virtual experience” for a number of their biggest stores during the pandemic. For some reason, the Ralph Lauren London flagship store was not included in that list. I guess I’m just doing my part to bail them out…

Hope you enjoy the tour!

CURRENT GEAR 🎥

PREVIOUS GEAR 🎥

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Intro: Jingle Punks – All This Down Time (pitched down)

Music:
Edith Piaf – La Vie en Rose
TrackTribe – Night on the Town
Doug Maxwell – Honky Tonkin'
Doug Maxwell – Da Jazz Blues
Doug Maxwell – Jazz Piano Bar

All courtesy of YouTube Audio Library.

[ТатьянаПанова-уй]

I am always happy when I visit this store. Thank you.

[LONDONIRISH]

I shop there a lot, it’s definitely the most beautiful store in London especially the Home collection rooms which are updated twice a year.

[royalbloodedledgend]

I believe the fireplace is functional, not sure about London, but I’ve seen them with a fire lit in the NYC Madison Avenue store once

[lillolf]

The store is as great an attraction as the clothing!

[notmuch_]

It's nice seeing how the upper crust shops for once.

Also: "If your five-year-old ever needs to launch a boat, this is where you gotta be" make me chuckle a bit.

[Pinerocks]

I went a few days ago to have a Ralph’s coffee, lovely store will be going back!!

[IlfordRetro]

A lovely soothing commentary (as always) to this cool walkthrough. Did the security guy you passed not mind your camera?!

[JoseRomero-xgjb]

A premium store, so nice and elegant. Like it. 👍🏻😊

[TheNunakun]

Definitely not worth the retail tag, but still becoming my favorite brand. It's just too classic.
I can't imagine the rent for this building.
They must be getting a lot of customers.

[josephhughes]

This was interesting, had no idea RL had their own mini department store, It’s nice how you were seemingly left alone to browse and film.

Surprised that such a huge store for one brand still exists at all, never mind in high rent central London, hope it can manage to keep going into the future.

[darylwardsnyder]

Was there twenty years ago. Thanks for the memories. I believe I was told it’s the largest flagship in the world. Chicago is second. NY third.

[andrefecteau]

the one in S Beach Miami on Collins is amazing as well...no pictures allowed!

[elizabethsimpson]

Quiet commentary, lovely music. Great tour thank you.

[kasheem]

Need one like this in the USA they’re built different!

[vagelacos]

I love individual RL garments but in this environment, I get a feeling of claustrophobia and of brand overload.

[zoeyelh]

never been to bond street, this is the closest i'll ever get!

[serafin]

just beautiful
I shop in Madison avenue NYC. great taste something for everyone
expensive yes but excellent quality the bear sweater's are my favorites oh yes is a must haves I got many of them. thinking about some home collections items too and couple bottles of wine
not for everyone

[TheFiown]

Some years ago when in NY I went to RL offices to drop off my CV as I was thinking of moving to NY. The girl at the desk was so nice, she served me a silver tray with tea and told me that Ralph would be down in a moment. I actually asked "Ralph who" !

[matthewschoerverth]

I like your videos. I didn’t have time to watch your latest videos.

[PrivateBAustin]

Call me unsophisticated if you like, but I didn't like the men's section. Seems way too cluttered, total attack on the senses. The women's section was a lot nicer still feels like the same issue is creeping in though.

Loved the home section in the basement and the outside of the building.