What is a VAR (Value-Added Reseller)?

A value-added reseller, or VAR, is what it sounds like -- a company that resells third-party products with added value. “Added value” often refers to things like software customization, installation services, or professional services like consulting or design. Working with a VAR has many benefits, but some challenges as well.

Do you buy IT products from a VAR? Do you think the added value is enough to sustain the future of VARs? Share your thoughts in the comments below, and be sure to like and subscribe too.


#VAR #MSP #ValueAddedReseller

[stannikolov]

Very interesting statement. Why do you think that VARs would be replaced with MSPs? Or you are considering only the cloud based business? In many ISV situations VARs are still a great channel and MSP's business model happens to be much pricier to maintain. In our current economical state, I would argue that VARs have a better chances of survival.

[alfabetony]

so im intervieweiong for a var tomorrow any tips on what to ask about why this video exists ?? i imagine they don't think MSPs should replace VAR

[samgao]

holy crap. Just realized we're a VAR, transitioning to MSP lol..