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Industry Giants Redesign: Freshdesk Blog
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DigitalMarketer's Director of Optimization, Justin Rondeau, takes on Freshdesk's Blog:
Blog page designs are absolutely crucial.
If you have a page that is tough to digest, people simply won’t read your copy.
A lot of organizations (including DM) are taking a simplistic single column approach to the blog to ensure the content gets all of the attention. However, for media companies this makes it more difficult to promote new products or indoctrinate readers.
Let’s see how Freshdesk hoped to improve the blog experience while maintaining the two-column structure.
Blog page designs are absolutely crucial.
If you have a page that is tough to digest, people simply won’t read your copy.
A lot of organizations (including DM) are taking a simplistic single column approach to the blog to ensure the content gets all of the attention. However, for media companies this makes it more difficult to promote new products or indoctrinate readers.
Let’s see how Freshdesk hoped to improve the blog experience while maintaining the two-column structure.
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