OUAI Hair Products - Review by a Pro Hairdresser

OUAI hair products look cool. They smell good. But they smell too much. Is this shampoo or perfume... I'm not really sure. As a professional hairdresser, I've tried a lot of products. These are some of the smelliest. For this video, I spent $200 dollars to review a lineup of OUAI hair products. My verdict: meh. There are a couple that makes the cut, but I won't be using most of them again. And there is really only one that I can strongly recommend. My main suggestion is to save your money... and your nose.

OUAI products might not burn the hairs out of your nose, but they are literally the most fragrant products I have ever used. They don't necessarily smell bad, but they just smell A LOT. If you use more than one of these, prepare to sneeze.

But if you're going to get one OUAI product, this is the one I think you should get:

0:00 - Intro
0:49 - Why I Tried OUAI
1:25 - My Least Favorite Product (Shampoo + Conditioner)
3:15 - Next Least Favorite (Hair Oil)
4:25 - Middle of the Road (Finishing Cream)
5:21 - I Kinda Like This (Dry Shampoo)
6:35 - Not Too Bad (Volume Spray)
8:00 - BONUS (Detox Shampoo)
8:12 - My Favorite (Air Dry Foam)
9:59 - Why OUAI Isn't My Favorite
#ouai #hairproducts #bekahandco
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[dkaymc]

I absolutely LOVE their products and will continue to buy them until they stop selling them

[dianabriseno]

I absolutely love ouai and I have fine hair and sensitive scalp works beyond great bc it doesn’t weight my hair at all makes it fluffy and hydrated

[FrivolousGirl]

Agree about the scent in the shampoo and conditioner. They should've gone with the scent that they put in their detox shampoo, melrose place, in all of their shampoos! That one smells universally wonderful. I've tried both their fine and thick shampoo, and I found both to do a great job in their category. Not to mention the nifty and good-looking packaging! The thick felt very moisturizing and defrizzing, a bit too heavy for me. While the one for fine hair gave lots of airy volume and shine, but a bit too light for me. I probably should've gone with the medium. 😅 I only had a small sample of their oil, and I personally liked it and the scent. But I agree that it didn't feel overly special for the price point. Haven't yet tested Kerastase hair oil, so can't give a second opinion there. Also tried the fine to medium hair mask (did nothing for my hair), air dry foam and leave-in conditioner. Now the leave-in was sort of a love/hate. Alone it dried out my hair and made it feel more fragile. But paired with the air dry foam it worked wonderfully 🤷🏻‍♀Out of all of the products I've tried though, I must say that the air dry foam and their body wash is a definitive must-try! The detox shampoo does its job and smells wonderful without coming off too strong like the other ones. But it's not a wow-product per say, it's just the best smelling and gorgous-looking detox shampoo on the market right now. 😄

[m.g.c.]

I love the shampoo and conditioner personally. It definitely have given my hair shine and feels so nice on my hair.

[jbei]

I have very tangle prone hair that has a mixture of different textures and thicknesses, and the medium shampoo/conditioner are the best I have ever used. I kind of wonder what people with straight hair are really looking for with shampoo/conditioner lol. The shampoo makes my hair feel clean but not stripped, and the conditioner consistently helps me detangle. I will definitely agree on the super strong scents though! I love fragrance but it is a LOT

[katrinachadderton]

I tried lots of their styling products and oils when I was working in film. Wasn't a fan of their oils either sadly. And yes, SO perfumy! I'm not super sensitive to fragrance but wow theirs is strong.
my favourite was the wave spray but specifically for film effects. If used more heavily it gave a wet type look with hold and encouraging natural curl/wave.

Thanks for this full review!

[alexisb.]

I also have wavy hair that is easy for me to style straight so I really like hearing your thoughts on various products.

[cynthiaarrowsmith]

I like these because they don’t cause my scalp to itch and smells great. Conditioner is good too.

[rachelshuman]

Thanks for this! I was thinking of buying their shampoo and conditioner because it seems to be recommended for fine hair. Would love hair product recommendations for fine wavy/curly hair 💇🏻‍♀️

[petramichaeladelmedico]

I use ouai Products now for 3 Months and i like it. The Detox Shampoo and the Leave in Conditioner Works for me Perfect 😊❤

[sandral]

I use the leave in and wave spray as my easy everyday routine and it works great and smells amazing, North Bondi is my favourite scent from the line and my fiancé loves the smell too, he literally sticks his nose in my hair after every wash

[ossier]

I just got a sample from Sephora but I don’t think that I’ll use it because I can’t get past the fragrance and I haven’t opened it yet.

[carols.]

You know what I bought recently and it is so OG? I got The Body Shop Banana shampoo and conditioner. It is fun and smells good. Better than the Briogeo banana. I go through a set of shampoo and conditioner and then ALWAYS change it up. Maybe once or twice in the past year I did the same products bottle to bottle and it was Devacurl. But I need to give that a break due to the scent.

[sonyakim]

I got the dandruff shampoo and it works great I plan to use that once a week and I just started the scalp serum but no idea how it will work yet.

[lpg]

Hmmm I loved the smell of the shampoo, I want to buy it just for this reason. But, when I use it my hair turns kind of dull, not sure why

[aggiaggi]

I love their hair oil, I feel it is light and not greasy

[ccaatthheerriinnee]

Biochemist Kenna had an opposite review. Now I’m confused

[Memyselfandmyhorsess]

I only use the hair mask it so good makes my hair look nice and feel nice

[spookykittty]

Would you recommend this brand overall?

[deborahdobbie]

LOVE your review! So to the point. Thank you so much.