What is Inbound Marketing?

This video provides a definition of inbound marketing. In short, it is the process of attracting customers to the firm by providing them with content that they actually want. A comparison of inbound vs outbound marketing is made. While outbound marketing disrupts the target audience, inbound marketing provides the target audience with something of value. We examine inbound marketing methodology designed by Hubspot. Specifically, we look at the attract, engage and delight process. You can sign up for HubSpot's free inbound marketing certification here: