Don't Create an Online Course before watching this

Have you fallen victim to the curse of the expert? You know that situation where you have created an amazing online program and no one is buying? Whether this describes you or, you're just starting the process of researching how to create an online course, this video is going to give you step-by-step instructions for the best way to get it done! So, grab something to take notes with and don't miss this one!

We're going to cover all the things:

1. Focus on the right thing first
2. Narrow your focus and know your numbers
3. This is a business treat it like one
4. Validate first
5. Start with a prototype
6. Don’t fall into the launch cycle

I'll meet you in the comments to hear all about your online program idea and what you're biggest takeaways were from this video!

__________

Videos Mentioned:

__________

▪ READY TO APPLY? If you have an expertise to share and you're ready to make a big impact by creating your highly scalable online course, click the link below to schedule a time to see if we're a fit to work together inside of The Authority Accelerator:

__________

__________

RECOMMENDED TOOLS:

Transcribe your videos with REV:

GET TUBEBUDDY:
__________

Say hi on social:

Listen to The Sunny Show PODCAST here:

NOTE: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thank you for your support!

#OnlineBusiness #Entrepreneurship #sunnylenarduzzi

00:00 Intro
1:31 6 Key Factors You need to know about online course businesses
1:45 Focus on the right thing first
7:42 Narrow your focus
12:27 This is a business treat it like one
14:28 Validate first
18:44 Start with a prototype
21:16 Don’t fall into the launch cycle

[TheHungryHiker]

My ultimate goal is to inspire more women to get out on trail for solo day hikes and overnight backpacking trips. I help women go from feeling scared and intimidated about backpacking to being comfortable with planning their trips so they feel confident getting out on trail for their first or next solo backpacking adventure. Thanks to your program and incredible guidance Sunny, I finally got out of my own way this year, created the online program I wish I had when I first started hiking and backpacking and have been achieving this big life goal of mine for almost a full year now. I couldn't have done this without you Sunny. Thank you!

[AmyColor]

With all my experience and exposure as in a TED with 1M views - I still needed You and AA to help me deliver it to the people who need it. Thank You for helping me help many. ❤

[alebienestar]

I´m getting started as a coach & this is GOLD!! The creating an evergreen business & stepping away from a launch model is deeply attractive. I kind of assumed the launch model was the only way. Learned something massive today.

[drcarriesnaychuk]

That amazon review tip was fire! What a great idea. Thank-you!

[cobaphotography]

Working on my first online course. And so relieved to hear that the 'launch' model is not the only way! I personally don't like the launch model, as it is so predictable. Will be watching your other videos about launching online courses with Youtube 😁

[Roottech]

an articulate individual is a dangerous one. the power that comes from getting a message across in a clear and concise manner is unbelievable. it is called communication skills. When you have the skills to hook people in when you talk, you bring them to your side. many factors play here. likability, communication skills, reputation, expertise in a specific area.... thanks for the video. Someone say information is power and ignorance is blindness.

[GigHarborRebel]

Thank you so much!! I’m just beginning to think about maybe doing an online course. I’ve been an entrepreneur for over 35 years and I’ve owned five successful businesses. I feel like I have so much information I can share. This was so helpful!

[Iconicaestheticbychristina]

First of all, you were absolutely so adorable and your enthusiasm is contagious! I’m going around with the idea of offering an online course for my aesthetic business. I do not know the least bit about technology. It’s very daunting. I really appreciate your video and super excited to watch more. I think what resonated with me was the whole idea behind the putting a deadline on things are trying to get your clients to rush and buy the program. That’s some thing I’ve never heard before and I really appreciated it.

[DetroitHomeInspector]

I have a Masters in Teaching and my partner has a PhD in Engineering and is an adjunct college professor. We do home and commercial building inspections and want to start an online school to teach the inspection trade. We are looking at the LMS Learning Management System and issue certificates. "Curse of the expert"....LOL that is ME right now, I just spent about 50 hours on one lesson. So glad I found you.

[deancantave]

I've watched this video for 16 minutes and you just dropped a gem that I'm sure is worth a lot money in and of itself by doing research on Amazon. This is a great video! Thank you!

[seanoneill]

I would advise anyone out there who is struggling to create, launch and build out an on-line course to watch All of Sunnys Free Content here first- at least 5 I've devoured. I can tell you from over 20 years in U.S Enterprise Sales seeing a whole bunch of Expensive and Sub-Par content being produced that the Wisdom and Process put forth by Sunny is really solid. You don't need to spend a lot of Time/Stress and Feeling like this whole thing will be overwhelming- By Building a First Course Prototype based on something you believe is worth it or transformative( for me Early Stage Sales Pipelines- Startups don't need to hire VP's of Sales and Expensive Marketing- Just LinkedIn with my Solid Conscious Connecting method)...But until I really put it out there...I can never be sure :) Great Advice and so many Gems 🙏

[SueMareeP]

Thanks, Sunny! I loved how you described everything clearly. I will be taking your advice and following the steps of doing the interview-style market research first before launching my online program.

[kathymacintosh]

You hooked me to watch the full video by telling me right at the first (step numbers) exactly what i would learn - thank yoi

[jtchronicle]

1/18/23 : 5:39am lo

This was so incredibly helpful. I am a motivational speaker and I wanted to start an online course. But, I also wanted to test it out in person, and I have that opportunity. This saved me so many steps and answered many questions. I will keep you updated and reach out with your people for your course.
Thank you,
Jtchronicles

[cherylpitt]

Excellent video! Rumi said when you start on a journey, on the way, the way will appear. Well, I wanted to have some purpose in my retirement and was thinking of starting an online course on mindfulness. This week I started jotting down my thoughts on course development but hadn't yet done any online research. On my way home from shopping I stumbled across your video while looking for something to listen to on the way home. Your video was just the kickstart I needed. I'm now so inspired and see a way forward!!! I came home and played it again and took notes! Thank you so much.

[PsalmsPoetic]

I clicked on this video because I recognized your face from ig ads that I continuously hit the like button with the intentions to follow up. I saw that this video was 25 minutes long and I was like, I'll watch it later but let me just see a few minutes of it. The next thing I knew, you were wrapping up the video. This was captivating. Your presentation style is on point. And the information you dropped, again, on point. Personality, on point. Thank you for this. I can't wait to get started with AA. I hit the like. I subscribed and hit the notification bell. I left this comment. I'm excited about the future. Thank you again. Let's go.

[alfisher]

Sunny! As a novice online entrepreneur, figuring out how to enter this business with my tutorial, I have viewed many You Tube videos and talked to several startup agencies. I must say that the advice given in your presentations was more helpful and sensible than anything that I have viewed to date. I will be in touch, soon! 😎

[MondesThreads]

Oh Sunny. I always end up coming back to your videos. Always great information and I resonate with not being a fan of launch strategies. Tried it and hated it. I feel I have more clarity and direction on how to proceed with my course❤️🙌🏾

[acirelizabeth]

Thank you for all the valuable content over the years. In this specific video, your business language really clicked for me! In my field, there is so much spiritual litter that doesn’t make any sense, but it doesn’t matter because I offer the transformation not just the information. Real world real content.☀️

[blusandia]

Thanks Sunny 💛 I want to help women to fall in love with their period and use their cycle as a source of strength and power. I am combining science and tradition and am able to access the unique knowledge of medicine grandmothers in Colombia (my chosen home). I am creating a course right now, and I think a course needs to have about 20% information and 80% application.