Understanding the weighted scorecard method

A key aspect of understanding if there are any issues with your Google Analytics setup, is the ability to visual its data quality. This is  achieved by using a scorecard approach - essentially a traffic light system of red, amber, green checks that are converted to scores. These are "weighted" by you based on how important each section is to your business, summed and normalised (a fancy way to say scored out of 100) to provide the overall data Quality Score.