RTÉ Radio 1 Tunes in with Dynamic OOH

Planned by PML and dentsu X, the campaign is showcasing the station’s ability to extend its presence beyond traditional radio and reach audiences in key roadside and commuter locations

This dynamic activation is served via LIVEPOSTER, updating in real-time to reflect live programming throughout the day. Show creative featuring programme hosts Oliver Callan, Claire Byrne and Louise Duffy appear sequentially on weekdays 9am, while copy featuring Brendan O'Connor will appear on Saturday and Sunday from 12pm. The distinctive neon 'RTÉ Radio 1 ON AIR' feature embedded in all copy pulses to reflect of the live feel , while dual-language copy in both Irish and English reflects the national reach of the station.

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