Lesson 3: Market Research and Analysis for Product Management

What we mean by market research and analysis?

Essentially, market research is the process of gathering and analyzing data about your market, customers, and competitors. This can involve a range of activities, such as conducting surveys, focus groups, and interviews with customers, analyzing sales data and industry trends, and studying the behavior and preferences of your target audience.

The goal of market research is to understand the needs and wants of your customers, as well as the competitive landscape in which your product will operate. By gathering and analyzing this data, you can identify opportunities and challenges, and develop a product strategy that aligns with the needs and preferences of your target market.

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