How Important are Exact Match Keywords in Google Ads?

preview_player
Показать описание
This is a portion of Paid Search Podcast episode 337 titled "Decisions You have to Make in Google Ads – Part 1". In this clip, Jason and Chris explain the importance of exact match keywords in Google Ads.

  1. The Paid Search Podcast
  2. how important are exact match keywords
  3. google ads
  4. exact match keywords
  5. google ads help
Рекомендации по теме
How Important are 0:09:04

How Important are Exact Match Keywords in Google Ads?

Broad, Phrase or 0:12:28

Broad, Phrase or Exact Match?

How Important Is 0:02:55

How Important Is Exact Match Domain? (Check in 3 Minutes)

UPDATE: Broad vs 0:05:55

UPDATE: Broad vs Phrase vs Exact Match

Should You Target 0:10:06

Should You Target Exact Match Keywords in Google Ads

5 Things in 0:09:46

5 Things in SEO that Aren’t Important

Are Exact Match 0:05:05

Are Exact Match Domains Good For SEO?

Should I Use 0:01:00

Should I Use Exact Match Domains For Better SEO

The RAG Really 0:43:51

The RAG Really Ties the App Together • Jeff Vestal • GOTO 2024

I found a 0:05:55

I found a BETTER WAY to do Google Ads Keywords

EXPLAINED What EXACT 0:11:41

EXPLAINED What EXACT Match KEYWORDS REALLY Means. Google Ads Tutorial

Exact Match Domains 2:06:26

Exact Match Domains - How to win at SEO with Exact Match Domains Easily EMDs (CASE STUDY)

What EXACT Match 0:11:41

What EXACT Match KEYWORDS REALLY Means EXPLAINED Google Ads Tutorial

Do exact match 0:00:16

Do exact match domains make a difference to SEO #seo #shorts

How To Rank 0:05:20

How To Rank an EMD (Exact Match Domain) - Easy Ranking Wins

#shorts | INDEX 0:00:56

#shorts | INDEX MATCH Function in Excel | Revere Lookup in Excel

INDEX(MATCH) in #excel 0:00:31

INDEX(MATCH) in #excel

Google Ads Exact 0:02:10

Google Ads Exact Match Keywords EXPLAINED

Are Exact Match 0:04:48

Are Exact Match Domains Still Important

Benefits of Exact 0:01:04

Benefits of Exact Match Domain in SEO

Exact Match Domains 0:13:28

Exact Match Domains for Rank and Rent. Good Idea?...

Why Exact Match 0:06:32

Why Exact Match Domain Names Are Vital To Your Brand, Products and Services

Exact Match Domains 0:14:55

Exact Match Domains - good or bad?

#shorts | VLOOKUP 0:00:56

#shorts | VLOOKUP with MATCH in Excel

Комментарии
Автор

I think it is not about using exact or phrase or broad match keywords, but more so what the business would require at the end of the it all. A balance of lead quality and quantity would be great, but sometimes an imbalance is required to make more sales and clients. I prefer sticking with phrase match a lot and modifying it with negative keywords, getting as close to exact but not entirely paying high $$. Quality can also be ensured greatly by the keywords itself that you use. Generally you gotta pick a few winners that are themed and tied up together and let the ads run for a while. Ad quality score also makes an impact on lead quality.

shashwatpandya
Автор

Your ignoring the fact that over half the search term data is hidden now. This talk of exact match being close to the exact match keyword is totally off the mark. It matches WILDLY, and you have no idea about MOST it because the search term report has been gutted.

jez-bird