How To Create Instagram Story Ads [Tutorial + Tips]

Instagram stories increases your customers' interest in your brand and products. We're giving you a full tutorial on how to create an Instagram story ad. Watch now to learn how to set up and run Instagram story ads plus best practices and strategies!

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Over 500 million people use Instagram Stories every day.

But more than just usage, Stories have shown to be high-converting.

58% of people in one study said they have become more interested in a brand or product after seeing it in Stories.

And, 50% said they have visited a website to buy a product or service as a result of seeing it in Stories.

So there are results waiting for small business owners who are utilizing Instagram Story ads.

So for today’s video, we're going to show you how to create Instagram Story ads along with best practices to maximize your returns.

Video Outline
Intro (0:00)
What Are Instagram Story Ads (1:08)
How To Set Up Instagram Story Ads (2:16)

Videos Mentioned

// LYFE Marketing

➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

[AndreaPrincio]

The tip about excluding recent buyers is gold! It may be foregone but I actually didn't think about that before, thank you very much for that and for all the video!

[bettendomain]

Great tutorial! Exactly what I needed! Thank you!

[MarketingHarry]

Stories are a great tool to maximise your results! Never underestimate the power of stories. 🙂

[mymonaakther]

LYFE....THANK YOU SO MUCH....YOU HAVE CLEARED EVERYTHING....

[huwannnnnnn]

Brandi, can the partner (business owner) have the influencer's post advertising the business be boosted on the business partner's account but will show as originally from the influencer to attract more engagements?

[pamelagarduno]

Hi! thank you for the tutorial. How can I publish with music or a trending audio?

[vibewithdipen]

Great video, thanks! Quick question- the one thing i fear is, let's say my ad was semi successful and I got followers, but what I fear is the engagement on my following posts, I don't like when I look at Instagram pages with huge following but their engagement on posts is disheartening. Any method or perspective to tackle this ?

[ceceb]

Great video :) Do you know if Is it possible to do the same thing through Facebook Business Manager (aka "Meta Business Suite") ? thanks in advance !

[teqker_]

How to customise the story ad in Instagram.. like first story be the content and the second one be the text..

[Accessorizzzeplus]

Please my ads manager looks different from yours. How is that? The ad creative only gives me the option for videos no image and I don’t see any call to action before I publish the Instagram story ad. What could I have done wrong? please help me out thanks in advance

[JesusWentLive]

If someone need some design for the stories, contact me and I have the skill to help you grow.
Thanks for the lesson 😉

[theshadowrooms]

Pls can I pay you guys to target audience for my business

[Smile_Sprint]

How to remove that lyfe Marketing at the end?

[electrichearts]

I thought I made an Instagram ad but in my ad tools it looks like a normal post😭