The Real Truth To Starting A 1-Person Business Over 40

The Real Truth To Starting A 1-Person Business Over 40: Discover how to build a profitable business without relying on YouTube’s benchmarks of 4,000 hours and 1,000 subscribers. Learn the strategies that helped me generate $9,000 a month as a solopreneur with over a decade of experience in social media marketing.

In this video, I break down the myths around YouTube monetisation and reveal the secrets to creating a successful online business after 40. If you're over 40 and looking to start a 1-person business, this video is for you.

What You’ll Learn:
💜 Why chasing 4,000 hours and 1,000 subscribers is the wrong approach.
💜 How I built a thriving business without following YouTube’s rules.
💜 The mindset shifts you need to succeed as a solopreneur.
💜 My personal journey and how I overcame self-doubt and imposter syndrome.
💜 Practical tips for using video content to grow your business and income.

⏰ Timecodes ⏰ Inset timecodes here:
00:00:00 : Controversial Truth Bomb: What You’re Not Being Told
00:00:09 : Challenging the 4K Hours and 1K Subs Myth
00:00:27 : How to Build a Profitable Business Without YouTube’s Rules
00:00:54 : The Driving Force Behind My Success
00:01:21 : Exposing the Flaws in YouTube’s Monetization Strategy
00:02:03 : Responding to Haters: My Expertise Speaks for Itself
00:03:08 : Credentials You Can Trust: My Real-Life Experience
00:04:54 : Empowering You to Crush Self-Doubt
00:05:08 : The Start of My YouTube Journey: A Story of First Wins
00:09:02 : Final Insights: What You Need to Do Next

Ways to Work with Me:

Connect with me!

❓ Question - If you would l like to be featured in my videos leave a question to be answered in the comments below ⬇️👇

#solopreneur #onlinebusiness #videomarketing #personalbrand

[CozyMysterystories]

Thanks Steven. I’m a retired pastor with 45 years experience to share. 😊. Thanks for boosting my courage that I can share still. I’m 73 and starting my authentic channel. Blessings.

[DarkGuardianStudios]

This has been my entire YT plan since I went back to college at 38 now I'm 41 with a bachelor and a masters.

[BoonPiulLIM]

Thank you Steven for enlightening a powerful way of creating a legacy through videos by leveraging our experience, skill, knowledge, talents, etc. to help people in shortening their pains. Love your focus on the right touch in growing a sustainable business rather than being stuck in the 4000 hours of watch time and 1, 000 subscribers myth. May you be abundantly blessed with your good work.

[AnneliSchmidt]

Thank you for this video!! You're so right! I'm not a 20 something content creator I'm a 59 year old woman with decades of experience!! I've just been brainstorming with my daughter and sister's on what I can add to my website that the viewers of my videos would benefit from and pay for. I'm sure I can come up with something. Great video and very encouraging!

[luciandorca]

Chasing YouTube monetization? That’s the hamster wheel they want you on.

Real power lies in building your own business, on your own terms, without being at the mercy of arbitrary metrics.

My advice: DON'T let YouTube’s goals (or any others social media platforms) become your trap—focus on creating value and watch the real profits follow.

[tammycoin]

Excellent! When i began focusing on my channel i had available was my consultation and high ticket 1:1 Coaching package.

While it hasn't been extreme and i only have 160 subscribers....i have had 3 Excellent 1 hr consultations. One person spent $250 on a 1:1 session. 1 person were relationship building and all 3 are still on my email list.

I call this a win! With your content... I'm excited to make some changes and grow those numbers...by learning how to improve.

[lisamichaels]

This actually sounds much better to me without that pressure to get a certain number and let the Algorithm to influence and control my action. I’ve got courses to offer that benefit others and this is breathe of fresh air removing the stress. Thank you so much for you honesty it’s very much needed especially in this space 🙏

[memphistnliving]

Youtube for business is different than choosing youtube for passive income mainly adsense income. You are serving unique niche and another success story. Great share

[unlockedhectorvaldez]

Steven you remind me so much of myself. I was born in the 60’s. Army veteran and a police Sgt with over 20 years of police service. Also an accidental psychic medium. And lastly a Reiki Master.

[Mrandrew]

Hi Steven- this video encapsulates my sentiments exactly and I've heard this before, but I do like and appreciate your style of delivery. 53, lived in 15 countries, writer/SEO/web dev. and launching my course very soon (on my own platform with an LMS, so I can control it all). 11 yrs of teaching/coaching internationally, full-time to professionals- from Chinese Doctors to Brazilian Pilots... Have plenty of social proof and a damn good reputation to leverage. And (most importantly), my heart's in the right place. This will help others, because I've refined what I do over years (and years). Coupling coaching w/ my course - and my supplemental are over the top w/ value. :) Buy 1, or the other, or both- and inexpensive (not cheap), because I want as many people to have access to what I'm presenting, rather than milking them for their last dime. Anyway, I subbed, just to keep an eye on you mate. :) Best, *A.

[tube-master]

This video offers a practical approach to building a sustainable online business on YouTube, and I appreciate the emphasis on authenticity and serving your community. Thanks for sharing your insights! 🎉

[JonImondi]

I love a good unscripted, raw video and this one was just that. Thanks so much as this is the very thing I’ve been putting off. With such a small audience I’m just working out what my lead magnet should be and then what a really good course would be to compliment that.

I saw some of the comments and very much rolled my eyes 👀. Some people see YOU and others see their own frustrations.

Thanks for the awesome content and forever inspiring me to be ME in my video 🧡

[ShiatsuShane]

Another great video firstly to you Steven, Turn on monetization because youtube will already be placing ads on your channel so your just missing out really, they even place ads on channels below 1000 subs and make money better to sign up and at least have control over them...
and to everyone else take note and start finding ways to earn money do not relay on ads! as it become more like a wage and not always a very good one for the effort you put in!

[hellotranett]

Thank you for the AMAZING perspective!! I sincerely appreciate your philosophy on using the platform to sell even before you reach monetization. But, not only that, you've encouraged us to NOT kill ourselves to meet this 1000/4000 metric; which is VERY hard even with good content! I'm over 40. My content is for those over 40 and I love your relaxed approach and teaching style! 😊 Keep up the good work!!

[tammycoin]

Yes... absolutely love all your content!

[Kosmos-Clark]

I'm 75 years old. Great video. Found it at the right time. I'm motivated.

[VigilantInspectionServices]

We appreciate honesty and the valuable information.

[brianfitzpatrickwriter]

Excellent advice. I’m right there with you. My Stan store offers writers transformation from zero to hero via branding, marketing, and networking.

[VillageAlive]

So...what if you don't have books, articles or easily packaged content to sell? Maybe a video on creating that stuff. My channel will be for seniors and I have 35 years experience working with seniors. Thanks, love your channel.

[daretocoaching]

Thank you 🙏 great information and encouragement as always 😊