2013 CMI B2C Content Marketing Research Roundtable Series - Part I

Content marketing experts Andrew Davis, Julie Fleischer, David Germano, Buddy Scalera, and Michael Weiss join Karen Budell from Imagination Publishing to discuss the Content Marketing Institute's 2014 B2C Content Marketing Benchmarks, Budgets & Trends Research Report.

About Content Marketing Institute (CMI)
The Content Marketing Institute is the leading global content marketing education and training organization. CMI teaches enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI's Content Marketing World event, the largest content marketing-focused event, will be held in Cleveland, Ohio, USA, September 8-11, 2015. CMI also produces the bi-quarterly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. CMI is a 2012, 2013 and 2014 Inc. 500 company.

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Insightful discussion. Beyond recruitment, career orientation, professional connections and corporate networking; LinkedIn has made a clear unique digital B2B niche in Social Media engaging in all sorts of businesses and industries (even on a B2C or more importantly B2G where data contents are being monitored across board) where world leaders, international business experts and national industry innovators can directly have access and exchange the latest in business news and industry updates, focusing on the great work being done by each and every professional leader, experts in their fields.

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This is made true, while receiving instantly immediate responses, sharing business information, gauging to a certain extent industry understanding, knowledge and know-how. These constitute unique channels of insightful exchange to be taken in consideration for business strategies, industry best practices, inspirational marketing, promotional and advertising tactics; used as analytical business assessment to keep in mind for planned restructuring and possible management implementations. As such, LinkedIn is a powerful social media tool to recon with, as much as in reinforcing business relationships between firms and corporations globally, as it is a formidable insightful guide made fully accessible (content and all) to the benefits of interested business partners and competitors alike.