Using KNIME Analytics Platform for Data Driven Persona Segmentation

Based on a real-world use case with a German energy provider, we'll take you through the steps of how to conduct a persona segmentation using clustering analysis.

[Patrizsche]

the sound is really difficult to hear :( I wonder if there's a way to improve this by editing the video

[marcof.]

Thank you for making the webinar available. It is interesting. You have three out of five personas type who seem quite on the negative side, the anxious, the lazy, the problematic, and only two which are positive, the advanced and the active (active can be problematic as well). Don't you think it would be better to have more positive as an example of fictional company?