Milk Farm Sign - Dixon California

Milk Farm Restaurant was a restaurant in Dixon, California off I-80, that played a big part in Dixon's dairy economy during World War II. It was considered to be the city's landmark.

Karl A. Hess had the idea to build the Milk Farm restaurant in 1919, and it was finally built in Dixon in 1928.

During World War II, Mr. Hess offered various deals, such as an all-you-can-drink milk contest for only 10 cents, pony rides for children, and reasonably priced chicken dinners. He quickly attracted many customers, both local and travelers. It was eventually featured in a 1940 issue of The Saturday Evening Post, effectively putting Dixon on the map and giving it the nickname “Dairy Town” (at the time, Dixon was at the very heartland of the California dairy industry). The Milk Farm became very popular for teenagers spending time together and people competing to break the record of the most milk consumed in order to get their names on the restaurant’s record board.