Research Aims, Objectives & Research Questions (The Golden Thread) - Definitions + Examples 📚

Learn about the research aims, research objectives and research questions, also known as the Golden Thread. Dr David Phair and Dr Alexandra Shaeffer unpack each of the elements of the golden thread in simple language, along with loads of examples. If you’re new to research and are unsure about how to create suitable research aims, research objectives or research questions, this video is a must-see!

Outline & Overview - The "Golden Thread"
00:00 Introduction
01:08 What is the golden thread
02:38 What is the research aim(s)?
04:25 Examples of research aims
06:34 What is the research objective(s)?
09:02 Examples of research objectives
11:52 What are the research questions?
14:09 Examples of research questions
17:31 How the golden thread is used
18:04 Misaligned aims, objectives and questions (golden thread)
20:42 Why the golden thread is so important
23:52 Wrap up

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[Elrykkstorm]

This channel never disappoints. Great teaching style, clear and concise information. You guys make it so easy to understand.

[adelineoparah]

I must commend you guys. I've been soo confused and no one explains it like you do. Thank you so much.

[annasamodova]

Thank you for this comprehensive explanation of "golden thread" idea - my professor just mentioned it, without further revealing. Now you clarified things perfectly 👍

[IAMMEHDI]

Thank you! Your channel is a great example for turning YouTube to a global learning tool. Best of luck in your journey. 🌿🕊👏👏👏

[ilonajankowska]

Thank you for your help GradCoach! One thing I wanted to note was at @17.10 your research question is actually an objective and I think it was mixed up, let me know what you think

[bluntforcetanya]

this made me fully understand the difference between these 3 elements thank you 🙏🏻

[DanzEnglish]

You don't know how much you help. Thank you very much.

[babylii]

I must say a big THANK YOU! This video has helped me more than what my professors were trying to explain.

[rebonemorojele]

Very simply explained-much appreciated!

[denysmanirafasha]

Thank you very much guys
May God bless you

[nkatekojoy]

You guys are so good❤ with one video I just subscribed ❤

[HowGreen]

You do an amazing job by explaining the difference, thank you!

[YadavAjay-fu]

hey .. this is too good. thanks for helping researchers

[alinuh]

Very informative and helpful
Many thanks

[jordansoondar]

Absolutely extremely helpful. I like the examples of both qual and quant.

[oluremiobawaludo]

Love this tutorial, I need a help hand for

[carolinekelly]

Interesting. Thanks for sharing. I appreciate your mentoring.

[hananebouslahi]

oh thank you so much, I trust grad coach

[cindynguyen]

Could u guys help to explain more in Misalignment (Qual)? At the 2nd issue “perception vs experiences”, why is it “perception” in the RQ “How do managers influence digital transformation?” ?
(It made me confused when seeing the 3nd issue which is “influence outcome vs employee experiences”)

[sanaomar]

What about the mixed method approach how to organize thier aim, objectives and Qs