Tbh never thought it would happen

2012: My merch begins with motivational tanks. The “Train like a beast look like a beauty” design gets so popular that the exact graphic gets ripped off by a large dept store which directly impacts my small biz. I stop making tanks altogether.

2016: I decide to go after my childhood dream of becoming a fashion designer and launch @popflexactive. Everyone’s excited and it starts off pretty well at first!

2017: I drop my third collection “Dark Bloom” and it FLOPS. The fit is terrible and customers lose trust. The orders nearly come to a halt.

2018: The worst year of my life. Between the internet tearing me down for how I looked, intense toxicity on my own tiny team, and the biz falling apart, I nearly give up. Not just Popflex but Blogilates the channel too. I am barely hanging on but Sam tells me to try one last time. “Give it 30 more days” he says.

2019 (not pictured): I refocus my energy on who I want to be, instead of being who others tell me to be. I rediscover myself, I rebuild my confidence, and as a result, completely transform my business too.

2021: I have an emotional breakdown. I realize that after 13 years of posting fitness videos and getting body shamed every single day, I had to take a break for my own mental health. During my break, I start showing a side of myself that no one’s ever seen before. Fashion designer Cassey emerges and my content shifts from teaching home workouts to sharing the creative process behind how I design my products.

2024: From @TaylorSwift wearing the Pirouette Skort to hitting ✨10 MILLION✨ subscribers on @YouTube in the same year (WHAT!?), I am SO LUCKY to be living this life and doing what I love Every. Single. Day.

♥️Cassey

[thisismeswifting]

from a beginner Pilates instructor to your clothes being featured in TAYLOR SWIFT’S MUSIC VIDEO!!! we are so proud of how far you’ve come, Cassey! ❤

[justlurkingat]

Every time I hear the lyric “lilac short skirt, the one that fits me like skin” I immediately think of you. Way to go!!!

[BrwnEydGrl]

I need you to elaborate on the captions up top! What do you mean almost killed the biz and almost hanging on? I want to hear a full on evolution story!

[lphecyu]

Congratulations on 10M, Cassey! Well deserved!🎉🎉🎉 PS - It's nice to see some of the old outfits again! 😊

[PhoebeBananahammock]

I still remember when I emailed you that you helped me lose 40lbs in like 2016 and you sent back such an encouraging and excited message. I’m so proud of you and tbh no one deserves this more

[monicamalone]

Love that Sam was able to sit with you in it, believing in your vision, talent, creativity, beauty, and strength … even when you were questioning. Not an easy road to travel, although you do have a certain positive energy that makes hard things seem possible … even if one occasionally needs a couple “modifications” to keep going. Well done. Wishing you joy in your success.

[mylovver]

LILAC SHORT SKIRT, THE ONE THAT FITS ME LIKE SKIN 🫶

[anniehasting]

I love how you even changed your hairstyles for the different times and products. That’s commitment to the concept

[yupperzsonson]

I'm so glad you still have your old clothes, I love this 😭💜

[insomniac]

You're an inspiration Cassie. I love the never give up attitude. Nothing can beat hard work and determination and you're an example of that. Keep shining, I'm rooting for you. :)

[LyndaJPerry_cek_Bo]

"Dont be dirty minded"💛
"Dont be dirty minded"
"Dont be dirty minded"💛
💛

[funkee]

I love the print under the "almost killed the biz" 😂

[alyhowerton]

So glad you didn't give up! You inspire me to not give up and keep going.

[eectclub]

congratulations on 10 million! all the outfits are so cute!

[NANCHI-efsaw]

She effortlessly embodies both beauty and humility, a true inspiration❤

[kiirapaw]

the first one is something i would honestly wear as a scene kid 😭😭
im not rlly into pilates but ur designs are so cool<33

[Alicca-Look_MyBio]

You look ABSOLUTELY stunning in all outfits, such a beautiful color 😍

[mariakerberus]

I still say the inspo tanks and the dark bloom collection deserve a remake 🥰 with modern tweakments and resizing, those pieces would still be hot! And the beautiful coat that launched with Dark Bloom in the same violet floral pattern was soooo stunning! I still regret not being able to buy that when it was available.

[MabelHurst-fkyi]

I love your clothing. Designs are so cute. You’ve come so far on this journey.

[ToTaLyNoTSaDiE]

I love ur business and I’m planning on buying something soon and I’m so excited! You are so talented and amazing!