BANT- Learn to qualify your leads using BANT

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BANT stands for Budget, Authority, Need and Time. I’ve outlined a few questions you should be asking your prospects in order to qualify them and eventually bring them over the line.

Those questions are:

Budget 💰:

1. Has the budget been set aside for this project?
2. What is this problem costing you?
3. How do you typically get approval to spend your budget?

Authority 🙋🏼‍♂️:

1. Is there anyone else involved in the decision-making process?
2. Who is involved in setting the budget?
3. What does the decision-making process look like at your company?

Need ❤️:

1. What are you main areas of priority?
2. How long has this been a problem for you?
3. How much are these issues costing you in terms of time and money?

Time ⏳:

1. What has prevented you from fixing this problem in the past?
2. What kind of timeframe are we looking at to implement this?
3. What has made you look into this now?

Want to access my BANT course?

You are the savior, cracked the interview... thanks a lot. God Bless you, my Guru

[vineetbansal]

James, your presentation is simple yet impactful. Understanding BANT became easy with your video. Thanks

[gc]

I got pen and paper out. Thanks for this. Great content. Practical stuff and exceptionally presented.

[imanthonyjames]

James, awesome video. I’ve been in sales for 5 years without really any structure but this will polish my sales technique moving forward. Excellent.

[victorbrian]

This is very insightful. Thank you James.

[matrixphotodesign]

Great info, Thanks for this this video is really going to help me refine my process.

[funkzilla]

IBM introduced this method back in the day and it's still effective.

[PP-]

Thank you so much james this is really superb

[indyalex]

James, do you have a video on when you believe to be the right time to convert a lead to an opportunity that will then begin the pipeline journey? Thanks.

[yasminokeeffe]

Do you have to ask in this order? Surely finding out the problem first is important?

[musicmysterylee]

Essential information put across brilliantly in this great video.

[matejsrb]

I too have been using BANT for years now, but have I used it correctly is another question. Usually when I ask leads about the budget and they say "I don't know" or "I'm just collecting quotes to see how much will it cost", I find those as bad leads and I don't invest time and effort to make a project estimate for such client.

Or am I wrong?