How Discover Won Over The U.S. Middle Class

Discover is one of the largest credit card issuers in the U.S. and consistently tops a customer satisfaction survey. However, in the past five years the stock has underperformed that of the S&P 500 and competitors.

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How Discover Won Over The U.S. Middle Class

[derekwilson]

The fact that these mini docuseries are free and so high quality is great. Keep it up CNBC

[FrancoCastro]

I lost my job, called discover and they put me in 0% apr for a year and got 100 bucks. I literaly almost teared.

[safety_sid]

Discover is the only credit card provider willing to give a young person with no credit history a chance at building some credit history.

[blkbeauti]

Discover gave me a shot when no-one would. For that, I will be a customer for life.

[egarcia]

5% seasonal cash back, doubled in the first year making it 10%
Good grades rewards
No annual fees
Need I say more?

[ladhkay]

Discover was my first CC in uni. They gave me double cash back first year and $20 every sem for good grades!

[JessyJ]

It’s zero interest for the first year and no annual fee. That’s why.

[ItsMeCJ]

Discover always makes it at the top of my list for offering a well-rounded credit card. In fact, they were the only ones willing to give me a credit card while I was in college.

[XloMotion]

When everyone was giving me just $2500 line of credit with a 23% interest.
Discover gave me $8500 with zero%
I rolled the balance of the other cards around $2800 to Discover for free and 0% interest.
I'm a supporter!

[jimmyvillegas]

Discover has awesome customer service.

[atgn-]

Totally a fan of Discover at this point. Got their secured card back when I was rebuilding credit, just shy if two years later (way higher credit scores now), they refunded my deposit, transitioned the card to unsecured and raised the limit. In conjunction with more responsible financial behavior, having that Discover card helped pave the way for us to buy our first home.

[reyalexandro]

Honestly their card helped me BIG TIME. I was barely over "bad credit" but I was able to get one of their low entry cards. I maxed it every month and paid it off immediately, did this for 1 year and my credit is good.

[Ar]

They have the slickest designs. It’s amazing how far an aesthetic will take you with college students.

[stevenlucero]

As a college student, I love Discover. They give opportunities for students to get money off their statements through grades, allow for cash back opportunities, and have a really easy app to use. I’m 100% satisfied with Discover 😁

[itrthho]

Discover was actually born when Sears was unable to get Visa to lower their swipe fees. In retaliation Sears created Discover and refused to take Visa at all Sears locations.

[slayme]

The irony is the Visa ad in the middle of this video

[inconvenientexistenlism]

The only problem is that Discover isn’t always accepted, unlike Visa and Mastercard accepted everywhere.

[cheyenneharmon]

I love Discover. They really do have great customer service!

[starwreck]

I'm just glad I can speak to a fellow American rather than having to speak to someone in India or the Philippines when I call Discover.

[patrykc]

Discover offered new a card when I was 18 and that is my main credit card today ten years later. I love the customer service and the cash back, although I think I might be contributing to their demise because I ALWAYS pay off my debt and rarely do I let it roll over to the next month. I’m satisfied.