Essential Product Manager Skills

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Let's take a look at the top 10 skills a product manager should have in order to build outstanding products.

1. Outstanding Communication Skills
Product managers are the product champions and are responsible for guiding product ideas from start to finish.

They should be able to communicate with different stakeholders (e.g., customers, product team members) in order to make sure they understand how their decisions will affect the product or business strategy.

Communication skills help a product manager establish credibility, listen to their product team, and create a shared understanding of the product.

2. Basic Technical Expertise
Product managers need to be able to understand product design, engineering, and coding.

This means that they should know the difference between UX/UI designers, product engineers, and product developers and how each of their skills is fundamental in designing an outstanding product.

Basic technical expertise is also important for understanding what problem a product solves and making sure the product is properly built and tested.

3. Deep Business Skills
Product manager skills will evolve as product management becomes a more strategic position.

In 2021, product managers must be able to use data-driven decision-making and understand the business side of product development.

Product managers need these deep business skills because they have less time for traditional “product management” tasks like product planning or product design.

The product manager role will evolve with product development to be more business-focused.

4. Research Abilities
Product managers need product management skills and deep business knowledge, but they also must have a strong understanding of the customer.

The product manager will then be able to apply their product development skills strategically with data-driven decision-making for an outstanding product that meets market needs in 2021.

It is important for product managers to keep up with trends, product management techniques, and new product development strategies.

Product managers should be able to understand the ever-changing customer needs, think strategically about diversifying or evolving products/services that already exist but are not meeting current market needs.

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