How to build an iconic brand | Mythology

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Sophie Mascatello, Mythology’s head of design, breaks down just how agency approaches each of its varied projects, digging into what it really takes to create a brand that sticks in people’s heads.
  1. It's Nice That
  2. #itsnicethat
  3. #nicertuesdays
  4. #mythology
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Lots of great points, great work, and thought-provoking statements. However, I think there is too much unwarranted emphasis placed on innovation and not fitting in the "sea of sameness." Making a visual identity that is better than AI generation is a low bar. If you think the work shown is innovative, then you're not looking around wide enough. Is it beautiful? Yes. Is it innovative? No.

ryanmeyercreative