Jobs To Be Done Theory (Christensen's and Ulwick's Approaches)

👉Jobs to be Done — what’s it all about?
👉Why do we need Jobs to be Done?
👉Who Jobs to be Done can help?

👉Two versions of Jobs to be Done:
- Jobs-As-Progress: The theory was developed by Clayton Christensen, Bob Moesta, Alan Klement, et al.
- Jobs-As-Activities: The theory was developed by Anthony Ulwick.

Timecodes:
00:00 - Intro
00:24 - Jobs To Be Done theory
01:43 - Why do you need JTBD
02:48 - Two interpretations of Jobs to be Done
03:11 - Jobs-As-Activities: The theory was developed by Anthony Ulwick
05:04 - Jobs-As-Progress: The theory was developed by Clayton Christensen, Bob Moesta, Alan Klement, et al
06:54 - Why do you need JTBD research
08:03 - Conlusion

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[jonathanmelhuish]

I'd love to listen to a longer (1hr?) video about this! There are a lot of introductions to JTBD but when you come to apply it, there are lots of little challenges. Would be great to hear your experience!

[LeonidShuvalov]

we’ve been using this framework for a year now. A very useful tool

[rtzroadk]

I love the video, thank you so much! <3

[magnuslysfjord]

Good overview and insightful regarding Moesta's approach!👏

But regarding Ulwick's ODI approach, you have COMPLETELY oversimplified his approach😅