I Analyzed 2,000 Ads (Here's My Biggest Learning)

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[robroy]

Dear competition...ignore this video. It's a waste of your time and not important.

[CharlotteGrayson-zw]

Closed in on 20k today. Thank you for all the knowledge it keeps getting better and better❤

[gbird]

I'm always blown away at how he's able to simplify things! Fire! 🔥

[mrgrowthboss]

Proof ads are the best because it gives your potential audience reasons to buy your product/service

[ConvictCorporate]

Here’s my product.

Here’s it working.

Here’s it working again.

Here are the reviews and testimonials of this.

Repeat 🔁

[Joehirst]

This is good timing for me, cheers Alex

[rileyrufer]

Can someone please explain to me what a proof ad is?

[STLAutoStyles]

What if you run a tint shop? Just more before and afters?

[saifenaji]

I tried before and after ads for a gym Facebook banned me

[FiratAlisinanoglu]

Question. How do you find ads to analyse? I’d like to analyse them in my niche.

[lewiswaddie]

And if you’re new with no proof use market research backed by facts and figures.

[KhaiNguyenDanh]

Well first of all… to have proof that your product is great, you gotta have a great product. So focus on that first then do as you will in this video.

[bonnie]

What kind of ads? Where can we see these ads? How do you do this research on your own? This is the kind of information that I would want to know so I can apply specifics. Maybe its in the long form video of this clip, I don't know. I love this guys videos, don't come for me!

[MarcAndrewII]

Only thing is I see claiming to have provided the results all the and we can’t ACTUALLY prove or disprove their bank account transactions

[TCGBulkKings]

I'm not sure what a proof as is....

[dankelly]

What does a "proof ad" look like?

[yoh.]

Sounds like if you are the best, proof is the best approach in ads.

Not everyone has proof bro. Not everyone the best.

[automaton]

I looked at 2000 Americans, and most of them were obese. America is the richest country in the world. Therefore if you want to be rich, you should become obese!

[jimmybutler]

You looked at Alen Sultanic content and stoled it, that's what you looked at