CDO World Tour 2015 - Michael Chrisment, Nescafé - Part.2 : Digital Leader's Role

Insights from the world’s top digital transformation leaders :

Michael Chrisment is the Global Head of Integrated Marketing, SBU Beverage at Nescafé (Nestlé) :
"And I think we can, within companies, be entrepreneur and develop new routes to market, new services, new ideas that actually bring some additional business to our brands."