Banker Turned Founder on Conquering the PERSONAL CARE MARKET in India | Foxtale D2C Masterclass

In this exciting episode, Shantanu sits down with the Romita Mazumdar, CEO and Founder of Foxtale, a rapidly growing brand in the Beauty & Personal Care (BPC) space in India. Join us as we delve into the incredible journey of a former banker turned founder and explore their inspiring story of conquering the personal care market.
Discover the challenges, triumphs, and innovative strategies that have propelled Foxtale to the forefront of the D2C (Direct-to-Consumer) landscape. Learn how they identified a gap in the market, developed unique products tailored to Indian consumers, and built a brand that resonates with customers across the nation.

From market research and product development to effective marketing techniques and scaling the business, this D2C masterclass offers invaluable insights for aspiring entrepreneurs and anyone interested in the personal care industry.
Tune in to hear firsthand accounts of the obstacles faced and lessons learned on the path to success. Whether you're a budding entrepreneur or simply curious about the behind-the-scenes workings of a thriving personal care brand, this episode is packed with knowledge, inspiration, and actionable advice.

Correction : -
[ 0:23:33 ] The Takeaway here is: -
SSG : Same SKU Growth can scale a company and create behemoths^

Navigate your way through the conversation :
0:00:00 - 0:00:44 Sneak Peek : Coming Up!
0:00:44 - 0:01:55 Introducing our Guest : Romita Mazumdar
0:01:56 - 0:31:28 Romita’s Early Life and Thesis of Foxtale
0:31:28 - 01:04:12 Foxtale’s Brand story and Go-To Market Strategy
01:04:13 - 01:10:41 Romita’s Vision for Foxtale
01:10:42 - 1:16:25 Romita’s Advice for Budding Entrepreneurs
1:16:26 - 1:16:48 Winner's Playbook
1:16:49 - 1:18:13 Thanking our guest!

[gautamishravanshobha]

Amazing episode. Last 5 min were really impactful. The clarity of thoughts Romita has is something really astonishing.

[shrawantia]

Incredible podcast Shantanu. I had tears rolling down by the end of it while Romita shared her wisdom. My heart was pounding throughout. Truly greatness. Thank you for having her and such a great conversation.

[milindholankar]

Your podcasts are like a syllabus for the kids coming from small towns who couldn’t secure admission to good management colleges.

Sahantanu, you perfectly know what your audience wishes to hear from the guest.
Kudos to you and your team ❤️👍

[gsworld]

Thanks Shantanu for another insightful podcast. An Introduction of the guest at the beginning of the podcast would be of great help for the uninitiated.
Romitas honesty, clarity of thought and people focus makes her an excellent leader. Was a treat listening to her.

[AmitTiwari-qebu]

She is the outcome of sarounded by great people. Great clarity 🎉

[bamashanki]

Such a pleasure to watch the story of foxtale unfold in the Barbershop. One of the best examples of humility and maturity.

[maq.o]

She is talking like a 20+ yrs experienced person! Massive respect 🙌

[ayshahaider]

Hit the like button during her explanation of the Brand Name Foxtale. Love it! ❤️

[raghashreek]

It's really amazing to see the amount of clarity and forethought she has for her brand. As a fellow entrepreneur in the same sector, I could relate to a lot of things. The whole podcast was very refreshing😊

[pipuchakraborty]

I loved hearing her, she is super talented and has so much clarity.Firmly on the ground .. roaring to fly 🕊️

[aninditabiswas]

Inspiring story… putting the tale in Foxtale 🎉

[drrameshsurianarayanan]

Ambitious, visionary, great execution, humble, radiating positive energies. This is Romita.

[kpvenugopalan]

What a visionary...the sheer clarity of thought..I m a fan !

[MansiDutta-ezwg]

I like foxtale products ! So lovely to know about the founder and company. Learnt a lot Shantanu. Thanks as always !

[hplaptop]

Loving this series of consumer brands.. please continue.. eager for the next

[triplehiodia.]

all the best for her and her company...may we have more of likes of nari shaktis like her in busienesss

[Tushar]

Sir, please put Fullform of abbreviations you guys

[shreyakawoor]

Love love this, what an inspiration 👏

[ayeshatheadorkable]

this was a great conversation and romita is both articulate and inspiring!

[sadhnadixit]

I would love to see those notes by Shantanu on the table.