How I'm Using Video Marketing for Business (Beyond Just YouTube)

Using VIDEO MARKETING for BUSINESS goes far beyond just YouTube video marketing. Let's break down the behind-the-scenes of how to grow your business with video.

I've officially been producing weekly YouTube videos for 3.5 years. Prior to that I ran a video marketing business for 5 years where I shot and edited small business videos of all types - brand videos, testimonials, promo videos, Facebook ads ... you name it, we filmed it.

This video is the compilation of my takeaways from all those years now being applied to my own business as an online course creator.

This is the unfiltered video marketing strategy I plan to execute moving forward. I break down my full online video marketing strategy for 2022.

// BOOK A COACHING CALL WITH ME

I'd love to deep dive into your video strategy. Let's book a call!

=================================

MY GO-TO EQUIPMENT FOR ALL MY VIDEOS:

=================================

JOIN MY SIGNATURE PROGRAM

Launch with Video
An online community and self-paced online program that outlines the fastest way to produce videos that grow your online authority and set you up to sell scalable online products -- think courses and memberships!

FREE RESOURCES FOR ENTREPRENEURS:

From Zero To Six Figures Video Series
Join this FREE three-day video series where I’ll reveal the no-fluff roadmap for how to use video to grow your business — even if you’re awkward on camera or terrible with tech. This is a must watch for anyone looking to pivot from services to scalable online offers!

Quick Start Guide to Video
Watch this binge-able 15 minute series to discover which topics to start with, how to grow your follower count and attract raving fans with each video and how to structure your scripts so people actually watch!

=================================

LET'S CONNECT ON SOCIAL:

=================================

[RickGladwin]

Okay that interlude at 7:29 was adorable. Thanks for repping positive relationships and not cutting out that personal touch.

[YoungRichRooted]

The clip with your hubby was unexpected and really made me smile!! <3

[mthokozisimajola]

Your video is opening me my mind to see digital marketing in a easygoing way to make others cash extreme

[onlinevideomasterypro]

Greetings, and happy '22! You asked what we think about the brand vs. short videos. I totally agree that – especially with limited time and resources – Reels and Shorts are a generally a waste of time. I watch other people's, but I can't recall an instance when I watched one and clicked through to a person't business and bought from them. I guess this form keeps some brands top of mind, but I'd rather put my efforts into brand/promo/instructional videos. Thanks, Amanda!

[joshdepaz]

Wow! Just stumbled on your channel today! Super informative video and thank you for the huge insight! Also love the authenticity of your content! This info is golden!

[renieallen]

Love to hear your take on this and hear about your experiences!

[christy.c.hunter]

Love your insight on this topic, Amanda! It would be great to hear more in-depth ideas of how to purposefully incorporate video into your business with examples (like from the list you provided with the 3 columns/categories)!

[SimpleHormones]

You and I have talked before about my business model, selling digital patient education courses to doctors who give them to their patients for free. This video has gotten my wheels turning (again) about adding more revenue streams, since I'm very reliant on that single source. Based on some of what you say here, I'm thinking about getting on some calls with people on my email list to explore 1-on-1 coaching. I've had several requests for that but haven't pulled the trigger on it yet. It seems to me that these calls could help me 2 ways 1) I'll get a better understanding of what potential clients need/want from a call and 2) I could also use this information in developing a digital course that provides them exactly what they're seeking from a coaching call (but it takes less time on my part, at least AFTER I build the course).

[adrianvanleeuwen]

Thank you for your insight on using marketing to grow your business including using You Tube, but with extra revenue streams. I also enjoyed watching your music hack video to sort out music for videos.

[DavidLindgren]

Thanks for sharing this Amanda! It gave me some clarity in navigating this whole "YouTube video business"-path, going into 2022 💪

[SimpleHormones]

I've been involved in YouTube marketing for my business coming up on 1 year with about 45 videos so far. It's VERY clear to me that YouTube Shorts, TikTok, and Instagram Reels are complete distractions for me, especially since I'm focused on business and attempting to use video to grow my revenue. I see a whole lot of porn performers, goofy, stupid comedy, and complete wastes of time in those short form videos. Long form video is absolutely the only thing I'll be focusing on.

[cameronhometeam]

Amanda thank you for your videos and congratulations on becoming a mom. It's the hardest job but is the most rewarding:) I am a local real estate agent the does alot of transactions every year but I would like to diversify and get off of the hamster wheel. Could any of your ideas apply to real estate?

[jeremyclimbs]

Thank you for your openness 🙏🏼
What’s been the biggest thing that’s helped with making evergreen work for you?

[BaitUlGhazalPodcast]

Any thoughts on ever changing algorithms. How to keep up with the speed at which they keep making changes?