Revealing our new logo (and the story behind it)

In this episode of our 'Rebranding in public' series, we dive into the challenges of defining how Kit will look and feel. The colors, logo, and fonts all tell a story of who Kit is and who we serve - and we couldn’t come to an agreement on which visuals best told that story. Watch the journey unfold and see how we moved forward in crafting our visual identity.

00:00 Intro
00:37 Starting the creative process
03:45 Design sprint week in London
05:23 How we found our voice and tone
08:22 Choosing new colors
11:32 Crafting a new logo
17:37 Bringing it all together

SEE ALL OF THE ‘REBRANDING IN PUBLIC’ EPISODES

LEARN MORE ABOUT OUR REBRAND

..............................................................................................................
ABOUT CONVERTKIT
Sustainable growth tools for creators. ConvertKit helps 600k+ creators like you work smarter – not harder – with email, automation, and monetization tools that work together to drive continuous growth.

Start your free 14-day trial today 👇

Check out more ConvertKit content at:

[BenDixon]

I'm really glad that option 1 was chosen. It was the strongest for me as soon as I saw it! I think seeing the process and all of the moving parts behind the rebrand has been great to see too. There needs to be more out there like this. Love it — Great work!

[pamelakrista]

Oh my This video was everything and I almost cried a few times LOL! LOVE that you are sharing this and it shows that you are all human, your brand is human, but you're also a business and going through it just like us smaller creators! This is going to help sooo many people. And btw, I LOVE the logo you chose in the end - truly amazing. I can't wait to see it all live!!!

[bobnolley]

Bloody brilliant! What a great effort by the Kit team...a real case study is leadership ;-)

[sketch-academy]

Thanks for sharing the process! Can't wait to see how it all comes together.

[kimani_kareithi]

Thank you for sharing this journey, I am loving every bit of it.

[jmcsorley]

Wow, thank you so much for sharing this vulnerable process. Over the years, I’ve learned so much from Charli and the team at Kit. I can’t thank you enough 🙏

[c_diggitydawg]

So. Many. Colors. Amazing look at the behind the scenes!

[EliseDarma]

Fun! Cool behind the scenes vlog - love that you're sharing this evolution.

[lplhenr]

Wow, is the only word circulating my mind right now.
It's so amazing. Showing the cogs of teamwork, and how you made it work. The process is just phenomenal.
I'm still at uni, but seeing your journey is an inspiration for me, for you are what I aspire, to one day become.
And definitely option 1, is way better. I loved it.

[dandefox]

Choice #1 was a great Fing choice!! Well done.

[chelscbailey]

Love it! 🎉 You made the right logo choice. Thanks for inviting us behind the scenes. Fascinating!

[Krisblack]

I love the new name, logo, and color. The whole new brand is amazing and certainly something that will take this company to new heights. Great job!!!

[theperfectloaf]

Love these behind-the-scenes! Great to be along for the ride without the pressure of making any decisions 🙂

[drseidahood]

Love being part of this rebrand! Thanks for branding in public! 🎉

[Pingmin]

wow, looks great to me! I like the round version you just picked

[smartpreneurs-odyssey]

Thanks for sharing! It is really inspiring and I love the final result! 😍🎉

[femkedesign]

HUGE congrats to the team on this incredible milestone! Kit lets

[alexeytretina]

Very cool design process! And the new logo is fantastic 👍

[Paulsgirl]

So much insight into high-end decision making! Thanks for sharing this. It helps us recognize that good production doesn't come in a single effort, but in perseverance and commitment.

[kyleandcorina]

So thrilled you’ve let us in on the journey and I love where you’re headed with this! I get it! A rebrand was necessary for where you’re going. And so glad I’m in on the journey as a Kit user since 2016.