How Apple's ATT Policies Are Impacting Google Ads

Can’t see GCLIDs anymore? In order to comply with Apple’s ATT policies, Google took GCLID away. Instead, they are replacing it with a new parameter that will help you attribute conversions back to your ad campaigns.

In this video, Kasim talks about:

Why Google no longer sends GCLID for iOS 14 traffic
The new parameter that replaces GCLID
Best practices in preparing for iOS 14 changes
The impacts of iOS 14 update on your Google Ads campaigns
How Smart Bidding saved us

Resources:

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[mdshamratapugazi]

Hey, Thanks for the information. I have a query about smart shopping ads. Did you guys run multiple niches, for example ring, earring, necklace, etc. into a single smart shopping campaign with multiple add groups? If you did, how did they perform? Our Google account managers suggested we run a campaign like this way.

[romanboiarchuk]

So it does not influence a search network with landing page on my website? Please correct me if im wrong

[allielahn]

This is so true. Why the contraction response in iOS compared to the Google approach? Definitely Facebook is more self-contained, but it just confirms for me that the squeeze on Apple's part is "personal"

[johnrollo]

Hey Kasim, I just wanted to comment on how much your videos have helped me learn and grow as a digital marketer. I got a really good job offer today and you and John popped in my head as the people who taught me the most, so thanks! Now I'll be able to afford your "masterclass". Good job playing the long game :)

[katehoffer]

Thank you. Re: "fun to learn how stupid you are" ... We're all learning - and everything's always changing with Google. It's hard not to suspect Google of just trying to take your money (they are, don't doubt that, haha!). You can be humble and learning and still be an expert. Thanks for the great content and stay good!

[DaveFogel]

Might I be the first to say, F**K APPLE