How Under Armour RUINED Steph Curry's Shoes

Stephen Curry’s deal with Under Armour pays him more than he makes playing basketball but something is not right. The Curry line took off in 2015 but immediately took a dive while Curry only became more popular. This is a look at what went wrong and how UA failed their version of Michael Jordan.

[YumboYack]

Under armor fumbled the bag so hard that they’re a case study in business school now.

[ronald]

the worst part about being a steph fan is getting his shoes. It took ages to get the 2022 finals shoes, curry 4 flo, im talking almost 5 months after the finals. Their marketing of their biggest star is terrible

[squidfather]

Are we gonna talk about how Kawhi got ROASTED for signing with New Balance? And now New Balance is one of the hottest brands out there.

[pablomendez]

The title should be Curry Brand was FIRE…Then Under Armour Ruined It

[KellyWakasa]

Curry been changing the game😤can’t follow the trend he do it different

[EAZYMONEYSNIPER]

My girl got me a pair of curry shoes, I've never mowed the lawn more comfortably in my life !

[porterwake]

Don't underestimate the power of stupid executives.

[mlai]

I switched to UA before they signed Curry. My first pair lasted me 3-4 years. Bought 2 more Currys after that. However, the last Curry shoe I bought, it didnt last more than 2 months. My knees started to hurt, I couldn't play more than 30min. Then i realized the cushion was gone. I sent it back to UA compalining about how poorly the cushions were. It took me about 2 years for my knees to return to 80% of what it was. I dont think ill ever get back to 100%. Never buying UA again!

[MVM-EDITS]

Always a great day when A.M Hoops uploads💪

[juiceman_]

UA never really focused on the look of the shoe

[leminik]

The most SLEPT on Curry shoes are the Curry 2.5 (Sub Model of the 2) and the Curry Hovr Splash 3. The Hovr Splash 3 is the most comfortable basketball shoe I've ever worn in my life since the T-Mac 2 (All-Stars from 2003) & Adidas Kobe Crazy 8 OG. (From 1999.)

[vinniechan]

The design of those Currys shoes wouldnt look out of place for Tim Duncans signature line 😂

[knokzi]

ngl curry 11 sky blue colorway clean asf and feels good as well

[TD_D_Douglas]

Under Armor had Steph Curry. There’s only one Michael Jordan. And with so many players having signature shoes, it isn’t the same with signature shoes for companies now the way it was when Jordan got the signature shoe game going. No player could do for a company what Jordan did for Nike back in the 80s and 90s.

[zeffhetman]

I have a couple pairs of curry’s, curry 1 flotro and curry 9s. These are my 2 favorite basketball shoes I’ve ever played in. His basketball shoes have been very high quality ever since the rebrand where they started using the flow foam

[oleunis]

0:04 most popular athlete in the world? C'mon man, that's the year Messi won his fourth UCL

[richardnelson]

Funny how things change. Ppl were making fun of the Curry 2s because they looked like NewBalances.

[posivibe]

I lose so much respect for players that have such high prices for their shoes. Say what you will about Starbury. He kept those affordable for the poorest kids.

[claya.bishop]

PG 1's, Curry 2's and Kyrie 1's best hoop shoes ever for a guard

[mathieumalecki]

"it kinda reminds me of what happened with the g-league ignite" 🤨🤣