Joe Namath The Sears Institute

WPTV

[edmsing]

If one ever wants proof of just how shallow, we have become have only to look no further than any of the typical thousands of television commercials the average person views weekly, as advertisers employ the services of personalities that have made their mark in society in other medium, to influence us to use or buy a product, take for example, Joe Namath, resurrected to pitch a product on televison. One would think that if Mr. Namath recommends something, that would be enough for most people, after all he is Joe Namath, but no, they have to add the indignity of presenting this seventy-five-year-old former football player in dyed hair, making his appearance not only unbelievable but an insult to viewers intelligence. Now transfer that marketing ploy to the average news broadcast, where everyone on camera is all tidy, dark haired or blonde dyed, looking so forever youngish, again, further insulting our intelligence… again and again seemingly getting away with it every time. And oh yes, if on book tour, appearing as a sixty-three-year-old, gray less, Michael Beschloss, can go a long way to sell a lot of books too…