Taking Risks and Discovering New Routes to Market

This week, I'm in Lisbon, Portugal, meeting with global systems integrators (GSIs) about technology market challenges and opportunities amid economic uncertainty. The technology segment is innovating and opening new opportunities for customers to create new value for their businesses. End users are looking to the channel -- legacy and emerging channel partners -- for expert guidance in developing value-producing solutions. For channel chiefs and professionals, engaging in new channels is somewhat like the age of exploration in which Portuguese explorers ventured out into the world to discover and create new routes to market.

This video was originally posted on October 10, 2022

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