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Exploring the Future of Retail Media with Jeffrey Bustos: Trends and Forecasts
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Melissa Burdick, President & Co-founder of Pacvue, had a Halloween-themed discussion on retail media with Jeffrey Bustos, VP of Measurement, Addressability, & Data Center at IAB.
They covered:
00:55 What are brands asking about Retail Media Networks?
02:30 How has organizational structure been affected?
04:00 What are Jeffrey's thoughts on incrementally?
05:44 How to get the essential retail media content from IAB.
07:15 Jeffrey's take on leveraging generative AI for retail media creatives.
08:40 Looking ahead to 2024, how should brands think about retail media differently.
10:00 What is the IAB Retail Media Network Council, who should get involved, and how.
They covered:
00:55 What are brands asking about Retail Media Networks?
02:30 How has organizational structure been affected?
04:00 What are Jeffrey's thoughts on incrementally?
05:44 How to get the essential retail media content from IAB.
07:15 Jeffrey's take on leveraging generative AI for retail media creatives.
08:40 Looking ahead to 2024, how should brands think about retail media differently.
10:00 What is the IAB Retail Media Network Council, who should get involved, and how.
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