Make Money Online with Landscape Photography - This Changed My Life!

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In this week’s episode, we discuss how to make money online with landscape photography. Making a living with landscape photography can be a bit difficult as the path is not quite as clear as say a wedding or real estate photographer, but it can be done with a bit of creative thinking. In this video, I'll share with you what revenue channels worked for me and which ones didn't, along with my total financial results for the past 4 years. If you're thinking about starting an online photography business, then I hope this week's video provides you with a framework to follow or at least provides a couple of tips you can apply to your startup process. As always thanks so much for watching! - Mark D.

VIDEO CHAPTERS
🔘 Lost My Job 0:15
🔘 Diversification 1:19
🔘 The Email 2:00
🔘 Revenue Spread 2:39
🔘 YoY Growth 4:30
🔘 What Didn't Work 12:10
🔘 Total Revenue Numbers 13:32
🔘 Value for Others 14:22

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🌟Thank you all so much for all the support over the past 4 years - it truly means the world to me!

MarkDenneyPhoto
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Reminds me of the quote from Steve Forbes. "You can make more money by selling the advice than you can by following it"

timothykieper
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Fascinating! My takeaway here is.. to be a successful landscape photographer, one's business ideally should be weighted heavily toward packaging and marketing of hope, inspiration and knowledge to other would-be landscape photographers, as opposed to selling and licensing one's own work. It's similar in the music world -- where a massive industry of folks *not* making a living from their music have transitioned to selling hopes, dreams and business products to other musicians. Not to be a curmudgeon here, but the general lack of support, appreciation and patronage of the arts has transformed much of today's creative world into one gigantic circle jerk of marketing to the like-minded.

randyk
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So… basically landscape photography is pretty much an MLM type business… lol. You don’t make a living producing the product, but rather getting other people to “sign up” under you via workshops and YouTube tutorials, who then will also likely not make money producing landscape photography. 😅

rogergranquist
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I think the hardest for many is to simply get noticed, there are so many photographers who shoot amazing images but nobody knows of them because they are being ignored on social media. For some all it takes is for someone like Peter McKinnon to like, share your image to his fanbase it could launch someone big time.

jerrylandrumMTB
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Mark, I feel like one of the reasons you have been so successful on YouTube is that you are an incredible educator. You have the incredible skill of being able to break complex or tricky concepts into something that feels really simple. Your technical videos on composition or editing are just next level. Being an educator is not easy and you are definitely one of the best. Congrats to all of your success

joe_a_photo
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Mark, the transparency you show here and in the past is truly amazing. Your knowledge, inspiration, love of photography, and honesty is what keeps us all coming back for more! Congrats on your success and wishing you more in the future!

JerryMarshall
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Mark - it’s Donny, still remember the time when you and I spoke right after your layoff. What a ride brother! Good job! Proud of you and I am sure people appreciate you being this open!

p
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Great insight! I’ve been in the business for 10 years now and it isn’t easy! Sharing info is absolutely a great way to make everyone better.

delagallery
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Amazingly honest and candid. Not sure that I would reveal the finances of my consulting company but the video is, as all your videos, well organized, focused, content rich, and informative. My question is, are the numbers you present net or gross revenues? What are your highest and lowest over head expenses? Thank you again.

edmulrean
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I cannot emphasise enough how much these videos of yours mean to all of us, and how much we appreciate your honest and sincere approach to photography! thank you for all of your hard work and all of the videos you create for us, it means a lot!

creativebarricade
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Great review Mark and truly appreciate the transparency. It proves that hard work pays off. Wishing you continued success!

jamesgolando
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The way you add value to me is this: you are inspiring. Wishing you continued success in your business and personal growth! 👍

gregboyce
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I think your transparency is fantastic. It's also heartening to see a fellow introvert get out there and make something for himself. One question: I've always wondered about how you pre-scout a location for your workshop if you haven't been there before. Is it a lot of online research, word of mouth, or do you actually travel there in advance of the event? Keep up the great work!

DaveBerthiaume
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I'm very happy for your success! It's depressing though that it seems all but impossible to make money as a landscape photography with the photography itself. Not everybody has the personality to do youtube or run workshops etc.

compostdave
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Wow! As a past business owner who also willingly shared financial info, I applaud you! So wonderful of you to put this out to the world. I really appreciate your candor and amazing photography and business skills. Fantastic!

chrism
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Hi Mark…First of all, CONGRATULATIONS on all of your success. You didn’t have to “open the books” and allow us into your personal finance but I’m not surprised you are doing so well. I think we (subscribers) all look forward to Wednesdays for your video drops. You provide us all wonderful information about photography and take us all along on your photography adventures. You’re a fantastic teacher and make yourself approachable to the viewer. I wish you continued success and I hope to one day get the opportunity to go on a workshop with you or better yet come to North Carolina (I’m in Alabama) and take a few one-on-one classes from you. Congratulations!!! Sincerely, Greg Roberts

gregroberts
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Man, you just burst my bubble. Basically, you just said there’s no money in landscape photography. As a person who, lean towards being shy and introverted, I could never be a content creator. At the same time, I would have no interest in leading workshops. I am about to break bad on a Fujifilm GFX 50SII and a couple of GM lenses. I guess I’m gonna be a broke landscape photographer.

willbart
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I’ve been following you from the beginning. So glad to hear about your success!

DaveKingMusic
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Thanks Mark for this. I stumbled across or was guided to this video and it shifted my whole self in a positive way.
I’ve long believed that experiences is where people want to be and spend their money. It’s so much more personal, valuable and memorable than things.
You’ve sparked my inspiration which was already pretty well smouldering this morning.
After Covid killed off my business as a restaurant and food photographer as soon as lockdowns were announced, it’s been front and centre that I failed to diversify to create a robust and adaptable business.
If you don’t get it wrong you can’t learn.
I’m on the edge of quitting a well paid job I used to do, which I took after 2 years of no income and it was gifted to me on a plate. It’s time to get back to my love of a creative life and sharing it with those who share that love. To spotlight those who are making positive changes in the world for the sustainable future we must achieve.
Thanks again for all the info, I’ll be looking through your videos for more business information but this one has me scribbling down ideas like crazy.
We can always start again but we never start from the bottom, but from the experiences we already have gained.
Cheers Mark and have an amazing year end success

JonathanThompsonStoryteller