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Best Global Brands Summit 2009 9/21 - incl. Javier Benito (KFC) & Marilyn Merserean (Cisco)
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Building brand credibility and earning consumers trust in a recession.
Moderator: Burt Helm, BusinessWeek Javier Benito, CMO, KFC
Jez Frampton, CEO, Interbrand
Scott Keogh, CMO, Audi of America Marilyn MersereanSVP, Cisco
David Webster, GM, Brand and Marketing Strategy, Microsoft
Moderator: Burt Helm, BusinessWeek Javier Benito, CMO, KFC
Jez Frampton, CEO, Interbrand
Scott Keogh, CMO, Audi of America Marilyn MersereanSVP, Cisco
David Webster, GM, Brand and Marketing Strategy, Microsoft