Alex and Joel - A Baby CPR Story - St John Ambulance

The day that Joel stopped breathing he was seven weeks old. The only reason why mum, Alex knew what to do was because she had seen the Nursery Rhymes Inc. advert the day before. This saved Joel's life.

We have joined forces with Tesco to help spread the little known, but incredibly important lesson of baby CPR to as many people as possible.

With the help of Humpty Dumpty, we’ve created a babygrow, which provides all the life saving information you need to help you remember what to do, just in case an emergency should happen.

Do you know your puffs and pumps? Nursery Rhymes Inc. have got you covered.

Parents told us that their baby not breathing is the first aid emergency they fear the most. We know that parents find the thought of giving their baby CPR frightening so we’ve removed the fear factor and made it as easy as possible to learn.

Find out how to help a baby who’s not breathing with #babyCPR, taught by the stars of Nursery Rhymes Inc. Remember the song, in case things go wrong. Please share this film.