How Customer Loyalty Goes Beyond Customer Retention

How do people go from a single purchase of a product to long-term loyal brand lover?

In this clip from the fourth video in Resilience: An eLearning Series For Ecommerce Brands In 2021, Allison explores the customer decision journey and the point at which customers transition into the loyalty loop.

The customer loyalty loop is a process that eliminates the consideration and evaluation stages in the customer journey. In the customer loyalty loop, customers no longer look for other competitors to buy from and become loyal to your brand.

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