filmov
tv
Cola Wars in India | Thums Up Challenge | Marketing Strategy | Positioning | Branding Case Study
Показать описание
This Case Study explains how Thums up remained as an undefeated brand In India against 2 biggest cola brands of the world, Inspite, of Coke trying to kill the brand by not investing on them after they bought Thums up.
For case studies from Harvard Business School:
For Case Studies from SAGE:
For Case Studies from Ivey Publishing:
Want to buy the best equipment for making videos ?
#Cokacola #Thumsup #Pepsi #thinkschool
For case studies from Harvard Business School:
For Case Studies from SAGE:
For Case Studies from Ivey Publishing:
Want to buy the best equipment for making videos ?
#Cokacola #Thumsup #Pepsi #thinkschool