How to Establish a Business Case for Your Features as a Product Manager

In this short clip from our course Succeeding as an Associate Product Manager, we share a sneak peak about business cases.

Contrary to popular belief, the goal of the product team isn’t to create really cool functionality or to create really beautiful user experiences. While these are important and necessary, they’re not the end goal.

Instead, the end goal is to select the highest return-on-investment initiatives to build.

That’s why anytime you propose a feature to build, you should make sure you’re well-armed with a business case! A business case uses facts and hypotheses to align everyone towards making the same informed decision. Once you start using business cases, you’ll find that your proposed features make it across the finish line a lot more often.

Hundreds of insights like these are awaiting you inside Succeeding as an Associate Product Manager! Want to learn more? See below for the full details of the course!

=====
In our self-paced course "Succeeding as an Associate Product Manager", we'll show you how to succeed on the job within just 90 days - whether you're an incoming PM intern, rotational PM, associate PM, or junior PM.

Here's what you can expect to learn from the course:
1. What exactly a product manager does at work
2. The secret behind how "successful product managers" are measured
3. How to successfully work alongside engineers and designers
4. How to deeply understand your customers
5. How to drive real impact by collaborating with your business stakeholders
6. How to quickly onboard into new industries to become a subject matter expert
7. Frameworks for how to tackle your first 90 days on the job
8. Principles for how to successfully partner with your direct manager to drive career growth
9. Key skills such as managing uncertainty, context switching, handling objections, and more
10. Hundreds of other insights, sourced from the experiences of thousands of PMs

This course will arm you with insider knowledge on how to stand out as an incoming product manager.

After all, your instructor Clement Kao has personally mentored dozens of product managers from both leading multinational tech companies and small but fast-growing startups.

And, he's also run onboarding programs and workshops for Heads of Product to successfully orient their newly-minted associate product managers towards success.

It's time to take control of your career. This course will accelerate your career trajectory and put you into the driver's seat, where you belong.