MrBeast Talks Multi-Language Strategy and Growth!

Hello Insiders! Today our Creator Liaison, Rene, is chatting with MrBeast about his thoughts on YouTube's Multi-Language Audio feature.

Multi-Language Audio, or MLA, allows creators to upload multiple language audio tracks to their videos- helping expand global reach and find new audiences for their content.

Starting today, we're expanding the feature to more creators. We'll cover MLA and some frequently asked questions in next week's Newsflash so tune in then.

Check it out and leave us your comments and questions below!

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Creator Insider is an informal YouTube channel to share information from the YouTube Creator technical team with the wider Creator community. We will feature different people talking about the products they work on and changes we are making so you have more context. Please note this is not an official YouTube channel and is an experiment.

[CZsWorld]

Letting us upload language tracks was a much needed feature for accessibility.

[Jaze]

The problem is that this feature is not available to everyone. It's so unfair that some channels get these opportunities and some don't (like us). It's limiting our growth and shows that YouTube is not a level playing field. MrBeast has had this feature for at least several months as well, (no hate to Jimmy ofc)

[naivety]

This is the future of YouTube and I'm all here for it.

[chubbyemu]

I have this feature and have been using it, but also maintaining one of the non-English channels as well. It’s a great feature and is very likely going to be the way going forward. For me at the time of typing this (Feb 2023) that separate channel simply reaches a different audience by age, gender, and geography, than when that same language is added onto a video published in English. Analytics for both channels show this, and this is the case even for new videos. Currently there is no way to tell analytics based on what audio track someone is listening to. The other aspect that creators will have to weigh at the moment is that burned in images (medical and scientific diagrams in my case) on video aren’t translated when a dubbed audio track is added to a video, as opposed to having a separate channel in a language where the video is dubbed and the images are translated too. Also, you cannot add separate audio dubs to videos edited in YouTube’s inline editor at this time. All of these likely will be addressed by YouTube, but the final thing that’s software independent is that translated content always has shorter average viewer retention in my experience

[viktoriatschernenko]

I can't believe that this still is not availible for everyone. It was my very first thought, when I started YouTube. Can't be that hard to program different audio tracks in a video.

[LolaLand]

When are multiple audio tracks gonna be available to ALL creators? Please explain in the next video how can we get access to it???

[mysticat]

oh wow! i was already looking for a way to dub my channel in more languages, glad to hear jimmy is working on something! :D

[Samination]

I had this a few years ago here on YouTube, until they YANKED Community Subtitles. It was beautiful. That's not the worst part. After they removed it for no reason, international viewers blamed ME for not doing subtitles in their language anymore. So, thanks again, YouTube!

[AfricanSunProductions]

I'm waiting for it to become available to my channel, I have a wide viewer group also. Thanks for the update guys!

[BenFinio]

The voiceover feature is awesome, but as others have mentioned, this is still a problem for videos with any baked-in text. Any plans, for example, to include something in the online editor that allows you to place basic text boxes over existing text? I realize this would basically be resurrecting the deprecated "annotations" feature...

[Fruitmentor]

For thumbnails with text in them, will we be able to upload different thumbnails for different languages?

[TeardownDestructionClips]

I'd love to see separate analytics for each language/audio track, it'd help a lot to learn and grow.

[DarkDragonWing]

Can't wait for this feature to be rolled out! 💯

[DarkandTwisted]

WOW! What an *AWESOME* feature. I've always had my animated series and video subtitles available in 50+ languages, but didn't even know about this feature. I would love to know more about this ASAP! Great video 👍

[codebasics]

I am eagerly waiting to have this available for all creators.

[HumanLoafMode]

I made the 949th like :) Super helpful, thx.

[Thebentist]

love this! I need to get on this ASAP!

[evrimagaci]

This is amazing! When will this be available to all creators? Also, how will the comments section work? I think it would be amazing if the comments section could be sectioned/filtered by language.

[HannahRicketts]

Loved this, but we also need You Tube to do a better job at auto subtitles. I have to spend hours fixing mine each time in English, to even start having correct language subtitles... let alone audio translations!

[irishpolyglot]

As a polyglot, I can't wait to upload all the separate audio tracks myself 😁