The INSANE Truth About IKEA

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The INSANE Truth About IKEA
How IKEA Brainwashes You
How IKEA Manipulates You
How IKEA Brainwashed Everyone
How IKEA Tricks You
The Wild Truth About IKEA

IKEA Business Documentary (mini business movie) - How did IKEA start? How IKEA become so successful? What is the IKEA effect and the weird psychology behind IKEA's success? What's the deal with IKEA's weird corporate structure to save on taxes?

When an innocent customer walks into IKEA, what they’re really walking into… is a powerful psychological trap meticulously designed to make them overspend on furniture. IKEA is one of the world’s strangest, but also most innovative companies. And every year, IKEA sells more than $50 billion worth of everything from chairs, to bookcases, to Swedish meatballs. Today, IKEA is the largest furniture retailer in the world, and oddly also among the world’s 50 largest restaurant chains. But it all started with a dyslexic farm boy who started selling matches for pennies. IKEA has a remarkably uplifting story, and there’s tons of genius business strategies along the way. But, there is also a darker side to IKEA - and the man who started it (Ingvar Kamprad). IKEA’s beloved founder has ties to the Nazi party, and the company has been accused of avoiding billions in taxes, and even using forced labor. And quite suspiciously, IKEA is essentially the 4th largest charity in the world (Stichting INGKA Foundation). This is the crazy true success story of IKEA & billionaire Ingvar Kamprad. And it begins, with a horrible tragedy... I hope you enjoy this journey through IKEA's INSANE history, brought to you by MagnatesMedia.

⌛ Chapters:
00:00 Prologue (The IKEA Story)
01:09 Chapter 1: A Tragic Beginning
06:07 Chapter 2: Changing The Game
12:11 Chapter 3: The Swedish Furniture Wars
15:54 Chapter 4: The IKEA Effect
17:58 How I Make Videos For MagnatesMedia
19:00 Chapter 5: An Empire By Design
23:39 Chapter 6: Tax Troubles
25:30 Save Money On Every Delivery You Send
26:33 Chapter 7: The Ghost of The Past

DISCLAIMER: I'm not a journalist and this video was made using publicly available research. I am not a financial advisor and this is not financial advice. I may receive a commission on affiliate links used. All content is used within the parameters of fair use. Please view MagnatesMedia's About page to contact me.

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Anyway, IKEA is a really interesting (and unusual) business so I hope you enjoy the story.

As always, a huge thank you for all your support. You guys are the best. 🙏

MagnatesMedia

I grew up in the tiny city with like 8000 inhabitants where the first IKEA was made (Älmhult) and the day Ingvar died was the weirdest day ever, felt like the king of Sweden had died or something

Pavidota

I once interviewed for Ikea. It was not your regular job interview. It was much more fun. We formed teams and had to build an Ikea display from cardboard and then present it. At the end of it we all got free icecream 😂 Even though I didn’t get the job, I didn’t have any bad feelings for the company thanks to the icecream and thanks to how fun it was to interview for them in contrast to all the other interviews that I was going to at the time.

Angelinka

A few years ago I got an private tour of the first IKEA and the IKEA headquarters in Älmhult, Sweden, when i was there I was taught the history of IKEA from an senior furniture designer, and well, this video is probably the closest description of how he described it, good job! You earned yourself an meatball eating Swedish subscriber!

zed

I work for IKEA Älmhult for 5 years now and I can say; it is the most stable job I ever had, friendly respectful atmosphere. Unless I get a way bigger pay; I would never leave this job.

monzerrayesali

When I'm watching these kinds of videos, as a video editor, I always try to observe each and every single one editing trick you are using, then realising how much time these kinds of videos take to make, not only the immersive and well thought out editing, but also the research, the script. Well done, keep making these documentaries, will always be happy to watch them!

tjehsus

Hearing that "IKEA Effect" explained at ~17:20 sounds similar to how I've heard that around that same time, pre-made box mixes for desserts and cakes felt TOO easy if it was "just add water, " so companies made it to where you had to add an EGG and some water, and that one little bit made it feel like the families were actually making it "themselves" instead of cheating too much

meganw

Expensive vs. Cheap. I hear that many carpenters don't like, or even right out hate IKEA for taking their business.
But they also have to realise that many people buying furniture from IKEA aren't their likely customers anyway.

I see myself here.
I need a new desk, but I can't afford a €3000 desk. Not with my salary. When I look around I can find some sub €3000 desks from independent carpenters, but they're not that cheap.
I then look at IKEA and immediately find a desk that suits my needs for around €200. I wonder... are there any carpenters out there taking on this price?
Ah, I hear the crows yelling "Quality over price".
Here's the kicker: That IKEA desk for €200 is good enough quality for my needs. I'm not putting a zoo and a circus on it. Just a few computer accessories. I don't *need* it to be of solid rare wood. I don't *need* it to be covered by ultrium-hard ceramic paint.

I'm not a carpenter's customer. I'm an IKEA customer. They're not the same.

sysghost

"they were poor and had nothing, ...just a 450 acre that's worth millions of dollars nowadays.

richarddaigle

We have been programed to believe we need expensive stuff when in reality, we don't. There is something really rewarding and refreshing about living a simple life. There's more time for family and actually enjoying your life. I just hate I didn't realize this until I was in my 40's and it has been an amazing shift!

latonyalee

One reason he became so rich is that he owned a subsidiary company, Ikea Design, which owned all the design rights and that company received 3% of the sales price which went straight into his pocket. If you look closely on the name tag there's always this name on the tag.

patricklindahl

Im from Älmhult where IKEA is considered to be founded (first physical IKEA store) and Ive worked for IKEA in Älmhult as well. I did learn some new stuff about IKEA so good work on the research! Would be interesting though to hear a bit more about recent stuff, IKEA has made a lot of changes in modern time. It used to be considered a very good employer that treated the employees very well, not so much now. That I would love to hear a deep dive on. Anyway, thanks for a good video :)

jimmiejohnsson

In 1986 I bought from a neighbour who was moving out 5 Billy book cases (mahogany colour, no longer available) which they had purchased in our local Ikea store in Germany. These book cases have since moved house with me a staggering 9 times, including emigrating from Germany to Ireland in 2009. Now that there’s an Ikea store in Dublin (3 hours drive from my home), I might just get some doors for the book cases. In black, since the lovely reddish mahogany colour isn’t available any more. 38 years with me, 9 times moving house, and still going strong and much loved. That’s Ikea quality 😊❤

babs

Has anyone ever gotten lost in an IKEA? I did once, when I tried to take a shortcut and ended up back at the beginning!

Josh-yrgd

The greatest part of IKEA products coming in parts you have to assemble, is the many ways to Hack IKEA items to fully customize using parts. It's like LEGO.

Wolfsheim

I live in Denmark. The earliest IKEA shops opened in my hometown - Aalborg - around 1982. I got divorced that year, and went to IKEA buying EVERYTHING I needed - I still have furnitures, plates, cups etc. from 1982. It wasn't in Aalborg for many years, but in 2010 we got BIG IKEA STORE in Aalborg - and I have been a customer since. The quality for their products are SO good. And their service !? You dont find better ANYWAY. So thank you for the history behind Ikea. That's very intereresting <3 Greetings from Denmark

kirstengrau

The first day IKEA entered into singapore market, i fell in love with their concept. It was huge, walking through it is like a maze, there was a huge restaurant(food was amazing) huge selections of small affordable items that you might want to buy. They do have some food that you might want to buy(their baguette was cheap and good) or their signature meatballs. The way they design it, you will end up spending money(even when you don't intend to spend money before you enter). I always end up spending money and one could really spend the whole day at their store(and you would want to revisit ikea again).

tanalson

I've been to my local IKEA over 40 times, and to this date, I have not bought any item of any sort. The only reason I go to IKEA is to eat.
The cafeteria section at IKEA is nice, and cheaper than fast food. I like IKEA because the tables were you eat give you a semi dinning experience while still being cheap.

leonardo

I watching this on our ikea kitchen table I’ve had for 25 years and is in perfect condition. Our house is full of ikea furniture and I love it. Couldn’t imagine anything else!

kilohotel

Hey! You can't say Ikea is the worst place to find a lost kid. They do have food, water, lingonberry drink and all the beds the kid could want. Of course it's not good that a kid gets lost for 6 days. But at least they are safer than if the kid was lost in the wilderness or something!

Sweenymee

The INSANE Truth About IKEA