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CPRA is a Game Changer
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The new California Privacy Law regulations significantly change previous California privacy laws.
The California Privacy Rights Act (CPRA) defines Cross-Contextual Advertising to include targeting based on consumer activity - it doesn't use the word cookie-based or token-based - those things are still considered cross-contextual advertising.
The California Privacy Rights Act (CPRA) defines Cross-Contextual Advertising to include targeting based on consumer activity - it doesn't use the word cookie-based or token-based - those things are still considered cross-contextual advertising.
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