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Yu Guo: Scaling experimentation at Airbnb: Platform, Process, and People - CXL LIVE 2018
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AB-testing/experimentation has been established as the golden rule for optimizing conversion. Airbnb has been successfully leveraging experimentation for growth.
In this talk, Yuo will share her experience in building out the platform and process in scaling experimentation and building a data-driven culture at Airbnb, which includes a centralized experiment assignment and analysis framework with built-in best practices; a council to advise fellow team members on tricky experimental design and deep dives; multi-leveled education courses to educate and increase awareness during engineering and data science onboarding, and internal Data University to truly democratize data to everyone in the company.
In this talk, Yuo will share her experience in building out the platform and process in scaling experimentation and building a data-driven culture at Airbnb, which includes a centralized experiment assignment and analysis framework with built-in best practices; a council to advise fellow team members on tricky experimental design and deep dives; multi-leveled education courses to educate and increase awareness during engineering and data science onboarding, and internal Data University to truly democratize data to everyone in the company.
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