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CX TALK: How Levi’s Creates Memorable Consumer Experiences
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Seth Ellison is President at retailer Levi’s. In an insightful interview at the Customer Experience Exchange Europe he discussed:
- Taking consumer power and consumer value to attach it to the brand heritage
- The meaning of customer experience for them is merging those two together
- Keeping up to date with the most current strategies and capabilities available
- How to evolve in a digital age
- Creating memorable consumer experiences
- How the rapidly changing industry can distance and differentiate you from the competition