Nike’s genius Marketing Strategy for Air Jordan : A Case Study

Marketing Mind, one of the biggest platforms on social media renowned for curating the best FAQ and research-driven content to help improve the digital marketing ecosystem is diving into a case study of How Nike Marketed Air Jordan 1s when the shoes were banned by the NBA.

In this case study, you will learn how Nike used the ban by the NBA on its product to make millions, how they marketed Michael Jordan, how they negotiated and how a simple realization opened doors to a market of opportunities.

This is a story of Converse who lost an opportunity because it was not accommodative and innovative, Adidas who was going through a leadership crisis, and Nike, an underdog trying to expand itself and become big just like the rookie Michael Jordan with whom they took a chance.

Liked the Video?? Give the Video THUMBS UP and hit the SUBSCRIBE button to get interesting case studies about brands, success stories of Entrepreneurs, and much more.

Stay tuned with us at:

Credits:
Content Head: Shubham Sachdeva
Research & Analysis: Salomi Brahmane & Rutik Rathod
Chief Editor: Sahid
Social Media Promotion: Salomi Brahmane & Rutik Rathod
Graphics: Sahid