Master Marketing: BUILDING A STORYBRAND by Donald Miller | Book Summary Core Message

Animated core message from Donald Miller's book 'Building a StoryBrand.'

[movecheckmate]

1. "What does your hero want?" -> "What does your customer want?" - conserve money, make money, save time, increase status, connect with others
2. "Who or what is keeping the hero from getting what they want?" -> Position the item/service as weapons they can use to defeat their enemy.
3. What's at stake? -> What's the cost of doing nothing? Fear + Hope. Promise a positive transformation.

[mrdennisquach]

Your content is so valuable. Thank you for doing what you do. - Relatable analogies and effective illustrations at its best!

[BrunoTrevino]

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[teamwpventure]

This book was probably the best one I read in the last couple years. I read some of Donald Miller's others, but this was the best in my opinion. I highly recommend the audible version of it.

[lucia.marginean]

Thank you so much for simplifying and summarizing this book!!

[jesselangel]

Great review. Concise as heck. I just started this book. I'm excited to dive in after your review. Your 3 points make a lot of sense.

[erikvigneault]

You did an excellent job in wrapping up the core message of the book in a concise and convincing way. Very useful. Thanks!

[jumhed]

I've been debating whether to buy this book for a while. Now this video has pushed me to do it.

[tatendamuza]

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[YonasonGoldson]

One of your best videos. I think I can really put this into practice. Thanks!

[MotiveVideoBook]

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[DevaAlwyn]

Another Well produced Productivity..
Thank you so much..

[reshapetech]

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[GrayTonic]

Excellent summary! Well done and thank you!

[prateektheseoguy]

Great video as always. Keep it up. You are doing a great job!

[TrentKennelly]

Definitely going to check this book out!

[kathrin]

This is an excellent summary, thank you so much!