Ethical Phishing Campaigns to Raise Security Awareness

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In this episode, Security Architect Sean Jacobs speaks about the dangers of phishing, and we analyze a real-world example of an ethical phishing campaign that can help raise awareness.
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Can you pls refer to the source were you got the 15% clickrate/succeedrate, this also our experience when it comes to "Ethical Phishing Campaigns" ? For the background I am working on a general System on how Awerness is done best in an Organisation.

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