SoFi: Face of Finance

Who do you see when you think of money? According to AI, it's mostly men—but that's not the reality. Women excel at all aspects of their finances, from investing to managing debt. Help SoFi recognize this and change the face of finance.

SoFi is a different kind of finance company whose goal is to help people get their money right and achieve their ambitions. Our products are designed for our members, so they have the tools they need for every stage of their financial life, all in one app.

Song: “Players” by Coi Leray

[sally_b_free]

I think this is the best ad I've ever seen in my life. Made me stop what I was doing and watched the whole thing. In fact, I'm signing up!

[jeffstaples]

I've been a sofi customer for years now and simply with their vaults and autosave features I have turned around my entire financial situation. Love this ad, already sent it to my friends.

[coblamoration]

Just saw this ad, and as a new investor who loves talking to everyone about the joy of taking your financial freedom in your hands, I love this ad to pieces.

[girl]

This is me.
Also me, a woman working in FinTech.
Excellent commercial.
I love this.

[vfidel]

This was an excellent and informative ad! Just had to share this to my wife and mom since that’s how it is!

[jolenejohnson]

Wow I instantly stopped what I was doing and watched the whole thing and then immediately searched this ad. This definitely got my attention. Brilliant!

[thetimeofday]

Member since 2017 - love me some SoFi - we've come a long way together! There is nothing comparable out there to you all! Keep killing it!

[shab]

Who was the genius behind creating this commercial?

[sierrafly]

Based on this, shouldn’t we be helping men be more successful to seek equality?

[brizuhk]

This whole Ad literally disproves the wage gap myth 🤣🤣

[kaleidoscopiceyes]

This has to be one of the best commercials I've ever seen. I'm signing up right now.

[NightxFortunex]

Thank you for bringing up the issues men face. Divorces also make men lose homes. More men need higher positions at work. Please support and hire more men. Men suffer so much and usually forced to fo heavy labor as women hide whete convenient.

[Littiaa]

Wow I thought ai was supposed to eliminate the biases

[DrMarczinski]

This ad is superb! Well done (coming from a professor who teaches a Psychology of Money course).

[moniques]

This ad totally made my day! I’m a single mom and have been boss of my money and financial life for decades. We all have the ability to learn everything we need to know and to make great decisions.

[guidedmeditation]

This is why DEI and quotas are just not necessary. There is no glass ceiling for women.

[PHENIXSTUDIOSOfficial]

It’s because there is less women than men, due to the ratio of males to females in most professions ai would show men. As the internet has more pictures of men than women in finance. There’s no discrimination in ai, just the input and most relevant information.

[kccstar]

When an add is great enough for me to find it, like and comment on, that is a rare thing. Well done!

[jessicabrun]

saw this ad while watching yt on my tv & immediately grabbed my phone to look it up & share it!!! ❤️

[ttttggggg]

But yet we claim sexism is still a thing