Common SEO Questions - Holiday Special

In this holiday special of Ask Google Webmasters, John Mueller goes over some of the most common SEO questions such as:
What's the difference between 301 and 302 redirects?
What's the difference between 404 and 410?
How long should my page's description meta tag or title tag be?
Can I use symbols in my titles?
What about keywords in URLs, do they matter?
Does it matter if I use .php or .html endings for pages?
And, finally, what is the secret to ranking better :)?

From everyone on the Google Webmasters team, we wish you Happy Holidays!

Send us your questions on Twitter with the hashtag AskGooglebot and your question might be answered!

#AskGooglebot

[edntech]

Welldone sir. Really very appreciated. Thank you!

[awkwardmedia]

Love the holiday decorations. And they don't take away from the important information you share ;) Thanks, John!

[unmiss-com]

Oh, John, you don't stop people who are searching for one secret of ranking their websites. ))) Thanks for clarifying for others. I'm talking a lot about this on my channel.

[LaurenceBakerAdobe]

Great stuff. And far better than than the English Hangouts which are plagued by those whose English is so poor it ruins the broadcast for others. Plus the questions are often related to spammy practices that have resulted in some form of penalty to their site in the SERP.
Get rid of the Hangouts they serve the few and ignore the many. I've gained more from the four minutes here than in listening to many one-hour Hangout sessions.

[hridoy]

I found it useful...I am very happy that google wants good content for ranking not big content.

[ArshRamgarhia]

Is algorithm needs do-follow backlinks for page rank?

[mauricewalshe]

I had thought about including emoji's in page titles and meta description

[notoriousgamer]

What is the meaning of technical strong foundations in terms of seo?

[Creation-of-startups]

Hello! I apologize for the errors I write through the Google translator. How can I get in touch with search console? I'm interested in website optimization, which increase its results in search results! Are you doing this? Or who to contact, where are the best optimization specialists?

[mdfaizan]

Sir is bounce back time is active among algorithms metrics ??

[israralam]

Sir, what should be character limits of my meta tags or title? Is it 75 characters? Please correct me if I am wrong

[Constantine..]

Hi)
I can’t find a site rank or page rank, in the search console. Where i can find this metric?

[Rafaelorenzoni]

I do not use and do not have Twitter, so a question here is valid?

[CheesecakeYearsAgo]

3:10
Our algorithm don't count the words on your page

[rohityeturi]

I facing couldn't fetch error in Google search console. My pages not indexing. Please reply

[ArshRamgarhia]

At 3:6 you say lie.🤣🤣 just joking.
Must reply

[Garconis]

Surely keywords in the URL do matter...

[trading-titans-dk]

Sir, I faced one problem that my all posts shows a 404-page error before opening. So please suggest a solution.